Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

free

 
By Thomas Baekdal - February 2011

Why the Nokia/Microsoft Deal is a Big Thing

Earlier today, Nokia announced that it would enter into a strategic partnership with Microsoft. Future Nokia phones will use the Windows Phone 7 platform, and bring some of its own technologies into the mix as well.

Why is that such a big deal? Well, let us put it into perceptive.

Nokia has been stuck like a deer caught in the headlights ever since Apple came out with the iPhone. As Nokia's CEO said a few days ago, their competitors are cranking out devices faster than 'the time that it takes us to polish a PowerPoint presentation.'

At the same time, Microsoft's new Phone 7 is actually quite good, but they have a hard time because it lacks scale. The Microsoft Phone platform is a worthy contender to both Apple and Android. And, coupled with the future potential of XBOX, it has the potential to be the phone platform for gamers.

Note: Although, Microsoft needs to embrace a multi-platform mobile XBOX strategy, instead of using it to leverage Phone 7.

Take a look at what happens when you mix the two. Nokia, the failing company with a huge market share Microsoft Phone 7, the new interesting platform that lacks an audience.

Holy Moly!

Obviously, every Nokia owner needs to switch to a Nokia Phone 7 for this to actually happen - which isn't entirely likely. People are already switching to either iPhones or Android.

To succeed, Nokia needs to bring out a really great Nokia Phone 7 within a very short time. They have to demonstrate that they can deliver on this new partnership, instead of just making another fancy Powerpoint.


Update: Press Conference

 

Highlights from the Nokia/Microsoft strategic Partnership

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   thoughts   —

free

thoughts:
We are Missing the Point about Facebook, Cambridge Analytica, etc.

free

thoughts:
The Refreshed Edition of Baekdal Plus

free

thoughts:
When Opinion Becomes Legislative Facts

free

thoughts:
The Burger Emoji: A First-Hand Analysis of The Media Coverage

free

thoughts:
The Media Perspective on Burger Emoji: An Unexpected Analysis

free

thoughts:
Preparing to Win the Future