Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - March 2017

We Need to Drastically Rethink The News Startups

One of the strange things about news media is that we haven't really seen any significant changes yet in how it is done. This is despite the fact that every single trend tells us that this market is ripe for a disruption.

People don't actually like the way news is being created today. They don't like the focus, the format, they don't see the point of newspapers still just trying to be random packages of mostly irrelevant content, they think newspapers are focusing on the wrong issues, and so many other things. At the same time, we see very clear trends that people are focusing their attention elsewhere.

With all these problems, isn't it weird then that we aren't really seeing any news startups radically transforming the industry?

But, "Wait-a-minute", you say. "The market has changed. Look at how people are now getting their news (mostly by accident) when they are using Facebook. Or look at how local newspapers are getting more and more of their traffic from 'out of market' audiences (meaning people from across the country). Those are massive changes!"

You are right. But that's a different type of change. What I'm talking about is the news consumption itself. It's still the same as before.

So, in this article, let's talk about why all the news startups aren't making any difference, and what they would need to do instead. Let's also talk about the fundamental problem we have with the news market as a whole, and why changing requires a very different way to think about this.

Okay?

We are stuck in quicksand

Before we start, let's a talk about why people don't really engage with newspapers in a valuable way.

Back in January I wrote the article "How Would I Create a Newspaper from Scratch, as a Media Analyst?". In this article, I took apart a traditional newspaper, and I wrote about how we could instead make each individual element successful.

For instance, I talked about how the lifestyle section in a newspaper is being taken over by digital natives, who are offering the same thing but as services.

 
This 26 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   strategy   —

plus

strategy:
How Publishers Can Focus on Young People

plus

strategy:
Putting GDPR into Action for Publishers

free

strategy:
Publishers Haven't Realized Just How Big a Deal GDPR is

plus

strategy:
Publishers Need to Rethink How They Define Trust

plus

strategy:
A Guide to Journalists Thinking about Starting an Individual Media Company

free

strategy:
The Elusive Direct Relationship with Your Readers