plus
The buzz around wearables seems to be growing every day, and we are seeing more and more devices and concepts as each day goes by. The latest 'fashion' is the Moto360, which unlike all the square smartwatch examples we have seen so far is... round.
Yes, I know, it sounds crazy. Who would ever have imagined a round watch that could tell you more than just the time? What will they think of next?
But, as some would say, these smartwatches can do so much more than that. They have calendars, notifications, they can tell you what the weather is like, help you exercise. Not to mention, they are all touch based.
Well, that's true, but the Casio Databanks also had all of those features back in the 1980s, and, yes, that included touch based watch faces. For instance, the Casio Databank DB-1000, from 1984 allowed people to write letters with their fingers to look up contacts.
Sure, the technology is getting ever more sophisticated, and the features are much more advanced, but if you think about, nothing has really changed... yet.
What we are seeing today is still the very same concept that people have talked about for the past 70 years, ever since Dick Tracy started using a smartwatch in 1946.
We haven't really solved any problems yet. We haven't really identified a need. In fact, if you look at the macro trends, our world is moving away from wearables, not towards them.
So is there a future for wearables? What are the important trends? And where do we need to go from here? Well, let's explore that.
Why are people born? Why do they die? Why do they want to spend so much of the intervening time wearing digital watches? (Hitchhiker's Guide to the Galaxy, 1978)
Obviously, the concept of wearables is about much more than just a watch that has some kind of minimalistic connection to your smartphone. While that may be what most people are talking about, it's probably one of the least interesting elements of this future.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
What are the factors that define advertising.
Free for subscribers
...or full access for $12
The people in charge of buying ad space needs the ads to work.
Free for subscribers
...or full access for $12
The rising inflation and energy costs demands more of publishers.
Free for subscribers
...or full access for $12
Journalism is a vital part of society, but not all forms of news should be considered journalism
Free for subscribers
...or full access for $12
Being relevant to young people is about much more than just TikTok.
Free for subscribers
...or full access for $12
We had the money, the technology, and the infrastructure ... but not the will.
Free for subscribers
...or full access for $12
Publishers are frustrated by brands cutting advertising next to war coverage.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus