Subscribe
for just...
plus
'Voice' is a format that publishers are talking more and more about. Well... at least in the few countries where you can actually buy voice-enabled devices.
Last year, I wrote a number of articles about chat systems (which includes voice), and why publishers need a different approach. Both in the "Future of AI/Chat: It's Time To Step Up The Game" and "Stop Making Pointless Chat Response Systems". But where are we today? And more importantly, what is the future trend for this? Is this relevant for publishers? And what do we need to change to take advantage of it?
One important thing to understand about the voice trend is that it's nowhere near a point where we have a mature model to work with. There are several issues which need to be understood, before you can work with voice.
First of all, you will see many misleading studies pointing to how voice is growing.
For instance, eMarketer has done a number of studies, one of which is looking at the percentage of use compared to the generational divide. In this they found that: "35.6 million Americans will use a voice-activated assistant device at least once a month. That's a jump of 128.9% over last year". And "eMarketer expects usage will grow 23.1% in 2017. This category includes Amazon's Alexa, Apple's Siri, Google Now and Microsoft's Cortana."
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
free
plus
free
free
plus
plus