Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - October 2017

The Trend of Voice as the New UI for Publishers

'Voice' is a format that publishers are talking more and more about. Well... at least in the few countries where you can actually buy voice-enabled devices.

Last year, I wrote a number of articles about chat systems (which includes voice), and why publishers need a different approach. Both in the "Future of AI/Chat: It's Time To Step Up The Game" and "Stop Making Pointless Chat Response Systems". But where are we today? And more importantly, what is the future trend for this? Is this relevant for publishers? And what do we need to change to take advantage of it?

Voice is interesting, but also in a very early stage for publishers

One important thing to understand about the voice trend is that it's nowhere near a point where we have a mature model to work with. There are several issues which need to be understood, before you can work with voice.

Problems with data

First of all, you will see many misleading studies pointing to how voice is growing.

For instance, eMarketer has done a number of studies, one of which is looking at the percentage of use compared to the generational divide. In this they found that: "35.6 million Americans will use a voice-activated assistant device at least once a month. That's a jump of 128.9% over last year". And "eMarketer expects usage will grow 23.1% in 2017. This category includes Amazon's Alexa, Apple's Siri, Google Now and Microsoft's Cortana."

 
This 33 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   trends   —

free

trends:
Facebook may not be the Right Market for Publishers, but it is for Facebook

plus

trends:
Redefining how we Talk About and Categorize the Media

free

trends:
There is so Much Positivity in the Digital World of Media

free

trends:
Why do YouTubers Hate Journalists, and Should Publishers Pay Their Sources?

plus

trends:
The Media Trends to Care about in 2018-2023

plus

trends:
The Trend of Voice as the New UI for Publishers