The Trend of Voice as the New UI for Publishers

Voice is interesting, but also in a very early stage for publishers

One important thing to understand about the voice trend is that it's nowhere near a point where we have a mature model to work with. There are several issues which need to be understood, before you can work with voice.

Problems with data

First of all, you will see many misleading studies pointing to how voice is growing.

For instance, eMarketer has done a number of studies, one of which is looking at the percentage of use compared to the generational divide. In this they found that: "35.6 million Americans will use a voice-activated assistant device at least once a month. That's a jump of 128.9% over last year". And "eMarketer expects usage will grow 23.1% in 2017. This category includes Amazon's Alexa, Apple's Siri, Google Now and Microsoft's Cortana."

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