The Market for Reviews Has Changed Massively

The many forms of reviews

One of the first things to understand is that there are different forms of reviews. We have big reviews that go into every detail of a product, and then we have tiny reviews where the magazine is basically listing a bunch of random products with a short description under each one.

Like this from a random magazine.

There are also many different types of product. And you might think that a product costing $100 would be reviewed differently than one that costs several thousand dollars. But, as you might be able to see from the example above, this is rarely the case with traditional publishers. On the page above, the products range from $98 to $1,995 ... and they are all presented in the same way.

Another example of this is what I see in the newspapers every day. One of the largest newspapers in my country recently wrote about a new car ... and this was all they wrote:

Yep. That's a 150 word article about a $22,500 car.

So, there is a strange thing with traditional media in that the cost of the object has very little influence on the format of the review, but this shouldn't really come as a surprise.

In the old days, publishers were limited by time because each magazine only came out once per month. And, as such, the review couldn't focus on any specific moment, but instead became a kind of journey of discovery.

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