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Every year I used to write an article about the upcoming trends an article that I know many are looking forwards to. But, this year there is a problem; Everyone seems to have been publishing 2011 trend articles.
Just to name one, you have "100 Things to Watch in 2011."
While many of these articles are very interesting, they all lack one fundamental element - focus!
"100 predictions" are useless, because it says that everything might happen. It doesn't provide you with any value. You need to know what trends that are the really important ones. If you want be successful in 2011, what should you focus on?
So this year I have decided not to write a trend article. It would just add to the confusion. Instead, over the next 4 weeks, I'm going write a number of articles about the macro-trends. The trends that create all these other trends.
These macro trends are:
We can then talk about the specific trends. One example: The ebook trend isn't about print to digital. It is really about indirect to direct consumption. The format is less important than the path.
While you wait though, here are some of the many predictions out there for 2011 (some of them is quite good):
We had the money, the technology, and the infrastructure ... but not the will.
Publishers are frustrated by brands cutting advertising next to war coverage.
In the old days we just reported the news to a mass-market. Not anymore.
Climate change is not a news story. It's a community project.
What are the many challenges we face when planning future events?
2020 is the year we need to change the way publishers look at privacy.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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