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Executive Report - By Thomas Baekdal - February 2011

The Future of News And The Replicators

The new media world is amazing. It is bigger, better, and much more profitable (really!) Just don't bring any old luggage with you.

How much is the digital world changing the traditional media industry? How big is the disruption really?

We all know that the old world of media has no chance of surviving. Just as the old world of horse carriages will never return. The format has shifted and the distribution methods have changed.

It is not just in the media industry. We see the same in the book, TV, and gaming industries. People hooked on reading ebooks never turn back.

Once people change, then that's it. Even if something turns out to be flop, people will not go back to how it was. They simply change again to another future. The past is over, letting go is the most critical thing you can do.

In order to put this into perspective, let us take a journey 100 years into the future, to time where we have finally invented the food replicator.

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What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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