Subscribe
for just...
plus
Now that the Apple Watch is here, the media is having one of its seizures. "OMG OMG stop everything. We have to be wearable. Just look at how mobile changed everything. Quick, make an app, no two apps. And notifications. We need notifications!"
And already, many of the big media companies has made an app for Apple Watch, and many more are talking about it. Most of these are done without really thinking about it. It's just regurgitated content, now cramped into the size of a watch, limited to about 80 characters, with no real use.
For instance, here is The Guardian's watch app and their idea of what you need to see:
Okay, so I agree about the sports scores. If that is truly live, I do see a use for that. But why would I want to see that in a newspaper app? Why would I want to see it in the midst of a package of other random content. If I was interested in football, I would either ask Siri what the current score is, or use a dedicated app just for that. An app that was far more tailored to that experience. An app that was designed for that sport.
Newspaper apps don't have any of that. They all suffer from the same 'a little bit of everything' syndrome that they have from print.
What The Guardian is doing is not to create a wearable experience. They are just recreating print on your wrist, and I do not see any point in that.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
What are the factors that define advertising.
Free for subscribers
...or full access for $12
The people in charge of buying ad space needs the ads to work.
Free for subscribers
...or full access for $12
The rising inflation and energy costs demands more of publishers.
Free for subscribers
...or full access for $12
Journalism is a vital part of society, but not all forms of news should be considered journalism
Free for subscribers
...or full access for $12
Being relevant to young people is about much more than just TikTok.
Free for subscribers
...or full access for $12
We had the money, the technology, and the infrastructure ... but not the will.
Free for subscribers
...or full access for $12
Publishers are frustrated by brands cutting advertising next to war coverage.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus