One of the most important trends in the media today is around solution-based journalism, and a subset of that, which I call project-journalism.
These two things represent a shift in how the public sees news, from the old model where the public knew that news was just a mass-market product focusing on things around them, to a new form of news where the public sees news as a service or a utility that is supposed to help them on an individual level.
I have put together this 50-minute lecture to explain this concept in-depth, to illustrate the problem this poses to traditional journalism, why it's so valuable, and how it impacts the way we cover (or should cover) things like COVID and climate change.
This particular video is free, but please remember that the only reason I can do this is because of Baekdal Plus. So, if you find this valuable, consider subscribing, and you get so much more.
In the above lecture, I reference several articles where you can read much more about this.
Specifically, you should take a look at these Baekdal Plus reports:
Brand+Publishing is going to be a very important focus area for both brands and publishers in the decades ahead.
Print in the future is not like print in the past. Instead, it's a niche format like podcasts and newsletters
The people in charge of buying ad space needs the ads to work.
The rising inflation and energy costs demands more of publishers.
Journalism is a vital part of society, but not all forms of news should be considered journalism
Being relevant to young people is about much more than just TikTok.
We had the money, the technology, and the infrastructure ... but not the will.
Publishers are frustrated by brands cutting advertising next to war coverage.
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