Subscribe
for just...
plus
As a publisher, one of the most important things that I need to know is how many people read my articles. That is the single most important metric, and it's vitally important that it's as accurate as possible.
It's the same for you. The number of real people using your site is a key measurement you need to have so you can make the right decisions.
The question is: how do you measure real people?
You might think you can simply use analytic packages like Google Analytics, but these days ad-blockers block it, skewing the numbers. And internal statistics tools that look at the raw data collected by the server is in an even worse shape because of all the bots, crawlers and news aggregators.
I have yet to find a single analytics tool that accurately measures real people.
The only solution? Get your hands dirty and go trough the raw data manually. Identify what is a real person, and what is not.
Find out how many people are actually reading your content, how many people who are blocking Google Analytics (or your ads), and how many bots that request content from your site (where the data is used for aggregators, readers, search engines, etc.)
I do this every 6 months or so, and I use the result to form a new 'baseline' for statistics in my publishing system.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Creating a propensity model is one of the most important tools publishers can have.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Several publishers have found that reducing volume leads to an increase in revenue
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Time is such a critical metric for publishers, but it's also a very complicated one.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Publishers who start their own data studios need to take extra steps to identify real people.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
free
plus
plus
plus
free