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Plus Report - By Thomas Baekdal - September 2018

Live TV Piracy: Cable TV's 'Music' Moment

In this 28-page report, let's talk about the future of TV and why live TV piracy will continue to grow unless we change the model.

As you already know, the TV industry is now facing its own form of transformation. After many years of stubborn refusal that anything was changing, the trend we now see is that 'time spent' and 'subscribers', are down.

This is particularly true when we look at the younger audience, where there is a very noticeable trend. Young people, generally, are much less inclined to subscribe to cable TV, and things like live broadcasting illustrate a noticable difference between those above 60 and those below.

This graph shows an example from the Economist (using Nielsen data). The data is from a few years back, but you can clearly see this generational shift when you look at the graph on the left.

Keep in mind that "Live TV" in this case isn't whether the shows are broadcast live, but defines all traditional TV that you have to watch at a specific time (as opposed to on-demand TV which you can watch whenever you want).

If we just look at the younger generation, we can see how massive this decline has been.

In terms of time spent for those aged 18-24, we are seeing a drop from 26 hours and 28 minutes per week (3.7 hours/day), down to 14 hours and 31 minutes per week (2 hours/day).

Keep in mind, this is for the US market, but we generally see the same pattern in Europe. For instance in the UK, young TV viewing is down by a third, while it's up for the above 65 generation.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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