Subscribe
for just...
plus
In this 28-page report, let's talk about the future of TV and why live TV piracy will continue to grow unless we change the model.
As you already know, the TV industry is now facing its own form of transformation. After many years of stubborn refusal that anything was changing, the trend we now see is that 'time spent' and 'subscribers', are down.
This is particularly true when we look at the younger audience, where there is a very noticeable trend. Young people, generally, are much less inclined to subscribe to cable TV, and things like live broadcasting illustrate a noticable difference between those above 60 and those below.
This graph shows an example from the Economist (using Nielsen data). The data is from a few years back, but you can clearly see this generational shift when you look at the graph on the left.
Keep in mind that "Live TV" in this case isn't whether the shows are broadcast live, but defines all traditional TV that you have to watch at a specific time (as opposed to on-demand TV which you can watch whenever you want).
If we just look at the younger generation, we can see how massive this decline has been.
In terms of time spent for those aged 18-24, we are seeing a drop from 26 hours and 28 minutes per week (3.7 hours/day), down to 14 hours and 31 minutes per week (2 hours/day).
Keep in mind, this is for the US market, but we generally see the same pattern in Europe. For instance in the UK, young TV viewing is down by a third, while it's up for the above 65 generation.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
We had the money, the technology, and the infrastructure ... but not the will.
Free for subscribers
...or full access for $12
Publishers are frustrated by brands cutting advertising next to war coverage.
Free for subscribers
...or full access for $12
In the old days we just reported the news to a mass-market. Not anymore.
Free for subscribers
...or full access for $12
For the newsroom, the business side, and the market
Free for subscribers
...or full access for $12
How the media trends of 2001 defines the world today.
Free for subscribers
...or full access for $12
Climate change is not a news story. It's a community project.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
What are the many challenges we face when planning future events?
Free for subscribers
...or full access for $12
2020 is the year we need to change the way publishers look at privacy.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
free