Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - August 2011

Identifying Your Real Readers, Not Just Traffic

When it comes to web analytics, we have no idea how many people actually read an article, nor how many of our visitors consider themselves to be readers.

Here is a simple question. How many readers do you have? Real readers? Not unique visitors or other misleading statistics.

Several newspapers have studied how many of their readers who are willing to pay for news. the result was that about 5% say they would. But when you look at what actually happens online we are not reaching 5%:

That is nowhere near 5%.

Part of the problem is probably the way the surveys were made. The newspapers would call people and ask, "are you a reader of New York Times?" and if people said yes they would ask, "would pay for online news?"

They are only asking the people who consider themselves to be readers. If you just picked a copy of the New York Times while waiting for the train, you don't consider yourself a reader. A reader is someone who reads the paper on a regular basis.

The 5% is probably right. The question is just ...5% of what?

When it comes to web analytics, we have no idea how many people actually read an article-nor how many of our visitors consider themselves to be readers.

Real readers are a combination of several things. It is a person who sees several articles, read the articles (as opposed to just clicking on them), comes back often and is not referred from another site.

Let's analyze these one by one.

 
This 10 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   analytics   —

plus

analytics:
How Small Publishers Should Think About Advanced Analytics

plus

analytics:
How Do You Identify Real People?

plus

analytics:
A Deep Dive into the Future of Subscriber Analytics

free

analytics:
Fascinating Traffic Experiments by Publishers

plus

analytics:
Publishers, You Need 'What Should Happen Next?' Analytics

free

analytics:
Data that looks like it means something, but doesn't