Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

free

 
By Thomas Baekdal - January 2010

Google Nexus One and Peopletising

A lot can be said about the Google Nexus One. It's beautiful, very fast, open, works quite well, and terrible when you need customer support. It is also very annoying because of the limited coverage of T-mobile.

Of course, I do not have one, because I live in what USAians call "the outside world." I cannot even buy one unlocked. Not sure I would anyway, because I kind of like the iPhone.

But, you have to admire the way Google is using people on YouTube to promote the phone. Instead of hiring a hideously expensive advertising agency to make cheesy movies, they simply asked a number of youtubers to create a sponsored video.

And instead of requiring that the video should be posted on Google's own site, they told them to post it on their own personal channel - so that the video is from the YouTubers to their fans.

It's brilliant! It's out there, it's directly targeting engagement, and it social by default!

 
 
 
 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   thoughts   —

free

thoughts:
We are Missing the Point about Facebook, Cambridge Analytica, etc.

free

thoughts:
The Refreshed Edition of Baekdal Plus

free

thoughts:
When Opinion Becomes Legislative Facts

free

thoughts:
The Burger Emoji: A First-Hand Analysis of The Media Coverage

free

thoughts:
The Media Perspective on Burger Emoji: An Unexpected Analysis

free

thoughts:
Preparing to Win the Future