Subscribe
for just...
plus
We are living in exciting times because the very foundation of how we communicate with and consume media is changing. Last week I wrote about the future of 360 degree video and virtual reality, and next week I will talk about LIVE video. But there is another future that is equally exciting (if not more). It's the future of artificially intelligent chat robots.
This is such an exciting future, because it has the potential of simply replacing much of what we define as the media today, which is both a good and a bad thing depending on how you look at it.
But, like with 360/VR, much of what we see today isn't really part of this future. Instead, it's mostly just a repackaging of concepts that we already know won't provide any useful value.
So let's talk about this.
Before we talk about the future, it's important to remember what we have already tried. We will start off with one of the earliest chat bots called Eliza. It was invented in the 1960s and was mostly just a natural language processing demo.
Mind you, Eliza is mingboggingly stupid. It doesn't actually know anything, but will instead just ask you a counter question based on very simple pattern matching. Here is a conversation I had with it recently.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
What are the factors that define advertising.
Free for subscribers
...or full access for $12
The people in charge of buying ad space needs the ads to work.
Free for subscribers
...or full access for $12
The rising inflation and energy costs demands more of publishers.
Free for subscribers
...or full access for $12
Journalism is a vital part of society, but not all forms of news should be considered journalism
Free for subscribers
...or full access for $12
Being relevant to young people is about much more than just TikTok.
Free for subscribers
...or full access for $12
We had the money, the technology, and the infrastructure ... but not the will.
Free for subscribers
...or full access for $12
Publishers are frustrated by brands cutting advertising next to war coverage.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus