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In 2015, four massive trends will stop being trends and instead become what we call the new normal. When this happens, it's no longer a question of 'if something might happen', but rather it is already happening and is now dominating the market.
Most brands, and indeed publishers, are very slow to realize this, but four massive trends will all become the new standard way of doing things in 2015, causing everyone who hasn't changed yet to look awfully silly.
In short, these four trends are:
Each of these are things that you have heard about before. None of this should come as a surprise to you. But what is changing about them is that they are no longer things that brands 'might do', but are now things that most brands 'are doing'.
So let's talk about what this means for you.
Before we talk about these four trends, what is the difference between a trend and a 'new normal'?
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
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