2015: The Transformation of the Newspaper

Redefining the newspaper

In defining a business model and designing a newspaper in 2015, from scratch, we need to put down some ground rules.

You would have no print to support, no built-up brand value, no existing customer base, and most important of all, no legacy workforce or infrastructure to protect. You have to think of this as if you are new to the market.

Also, because we are in 2015, the new 'normal' is that it is digital, ultra-connected, social, and people are using multiple devices without even thinking about it. That means we have no specific reading modes or schedules.

Those are the ground rules.

The first question to ask is why? Why would you create a newspaper in 2015? Why would people read it?

For any product to be successful, it has to either solve a problem or fill a need - or both. What problem or need do you fill in 2015?

The newspaper world has always competed on one thing: to do more. But in a connected world with millions of articles and often several thousand stories for each topic, doing more is not really a useful business plan.

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