One thing I love about Google's App Store is the section called 'Games Worth Buying'. Think about what message this is sending. They are saying, here is a collection of games that are so good that they are worth your time, your attention, your interest, and your passion.
They are worth paying for !!
It's such a simple message, and yet, in the publishing industry we often see the opposite. Making something that is worth it is hard. It takes dedication, real work, real effort, and not to mention real risk. So publishers are increasingly persuading themselves to take the easy route and go for the quick pageviews.
Publishers shouldn't do that. We live in an age of abundance, which means that you either have to exploit the low hanging fruit to build traffic (a very crowded and unprofitable market as a whole), or be worth paying for.
If you were to ask 100 people if you are worth paying for, what would they answer?
And more to the point, what would you have to do to be a part of the 'Worth it'-club?
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
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