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Kiss Metric has put together a "Viral Marketing Cheat Sheet" based largely on my article "7 Tricks to Viral Marketing" (from 2006.) It's a handy guide to put up on your wall in your marketing department. You can get the big version here.
Also check: How To Create a Social Release Plan (Baekdal Plus)
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
We all knew this would happen, but Google won't pay publishers for snippets.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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