I just launched two new books on Baekdal Plus. Both books are a collection of Plus articles from the first six months. I have divided the content into two packages. One for media and brand people called "Understanding New Media" (152 pages / 28,000+ words). The other one is for media publishers called "The Future of Publishing" (209 pages / 32,000 words). Each book contains 15 Plus article + 5 more article that adds to the whole.
Each book is $18.99 for non-subscribers (+tax if applicable), or, if you are a subscriber, it is completely free.
You might ask, "why publish this as a book?" ...and the reason is two things:
First, the total volume of Baekdal Plus now exceeds 80,000+ words or more than 510 pages. That is too much content to read of a website. I wanted to give you a more convenient format so that you could catch up at your leisure.
A book is a great format for that. You can load it unto your iPad, Kindle, Galaxy Tab or whatever, and slump in your couch with a nice cup of tea whenever you feel like having relaxing moment.
Secondly, turning Baekdal Plus into two books (or three books with the Social Commerce Book), non-subscriber can get a much better idea of what Baekdal Plus is all about.
I'm giving you a choice. This is a way for you "sample" the full content. You can just buy one book and see if this is something that is useful to you. There is no commitment, no anything.
Obviously, it is cheaper (in the long run) to subscribe for $5/month. You get all the books and all the new content + you get a special feed.
I hope you like "Understanding New Media" and "The Future of Publishing." Happy reading!
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé