Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - July 2013

Should You Be in Control of Your Social Streams?

A couple of days ago I noticed that Google+ had started adding posts that my friends had +1'd to my stream. This is problematic for so many reasons, so I shared the post below on Google+, with which people both agreed and disagreed.

And this opened a much bigger discussion about who should be in control of your stream. I will discuss why this is important in this article, but first take a read of my post.

--

Get your freaking +1s out of my stream...

If you ask people what they find most annoying about Facebook, it's lack of relevancy. Especially in the early years when every time a friend of yours liked or interacted with something, you would see that in your stream (and you still mostly do).

For instance, a friend of yours would like a picture of one of their friends newborn baby, which would then show up in your stream. But you don't care about a picture of someone's baby when you have no idea who they are.

What Facebook failed to understand was the difference between a like and a share. A like is a thumbs up. A way for you to say that this was valuable to you as an individual.

A share, however, is much more. It's when something is both valuable to you as an individual and to your friends.

In other words, a like is a way for me to say that this is great, but it's not relevant to other people around me. So let's keep this between us. Whereas a share is saying this is great and it is relevant to everyone else as well. Let's spread it!

It's a very simple concept that Facebook has never understood, and one of the reasons why we like Google+ today.

But today I am starting to see other people's +1s in my stream. Below, for instance, is one from +Visnja Zeljeznjak (who BTW is a great person).

But when Visjna +1'd this post, she said: "I like that post, but it's NOT RELEVANT for my followers". To which Google+ is now saying "Screw you, Visnja. We are going to share it anyway because we want to boost our engagement stats."

This is Facebook all over again. Facebook never understood that when we decide not to share something, that post should never show up in other people's streams.

Google+ I love you guys. I think Google+ is the best social network that we have. But stop making it worse. First, by changing the format (and deemphasizing in-post links) which made it almost useless for longer posts like this one. Then by adding auto-awesome which turned our stream into a constantly blinking animated gif, and now by adding posts to my stream that other people have decided not to share.

Google, we expect you to be better than this. If we want crap and irrelevant posts in our streams, there are plenty of other places that we can go.

We love Google+ because of the value it creates, not the noise!

--

You might agree or disagree with my post, but that's not really what's interesting. What's interesting is why you might agree or disagree.

When it comes to information, we have always had two different forms of content:

  1. Content that we decided to consume, when we wanted to consume it, and how we wanted to consume it.
  2. Content that others decided that we could consume, when and how we could consume it.

Think of Spotify versus Radio. With Spotify, you decide what music to listen to. You decide when to listen to it, where to listen, and in most cases also how to listen to it. You are always in control.

With radio, however, you can only decide when to listen to the radio as a whole, but you don't control what you are going to hear, or when a specific song is played. You have no control over what is being presented to you.

 
This 15 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   thoughts   —

free

thoughts:
We are Missing the Point about Facebook, Cambridge Analytica, etc.

free

thoughts:
The Refreshed Edition of Baekdal Plus

free

thoughts:
When Opinion Becomes Legislative Facts

free

thoughts:
The Burger Emoji: A First-Hand Analysis of The Media Coverage

free

thoughts:
The Media Perspective on Burger Emoji: An Unexpected Analysis

free

thoughts:
Preparing to Win the Future