One argument I hear all the time that ebooks should be priced the same as music and also be part of streaming services like Spotify or Netflix (just for books). I agree. I think it would be great if that happened.
There is just one tiny catch most people don't seem to get. What should that price be? People think the price, for an ebook, should be 99 cents, just like a song. But wait a minute, that's not how artists sell their music. Here is how they do it.
An artist creates an album, sells each song for $1.29, and the full album for $12.99.
As an author, I would be perfectly happy to do the same. That is, sell you each chapter of my books for $1.29 and the full book for $12.99. It makes sense right? Then we, as authors, would sell our content the same way as the music industry.
Another problem with comparing music to ebooks is that artists have two revenue streams. One is the music that you buy (or subscribe to), the other, and much more profitable, are the concerts and other performances.
As such, artists can afford to price each song at a low price, because the money comes in via their other venues. One product, two revenue streams - each supporting the other.
Authors only have one revenue stream. As an author, I cannot create live performances. Nobody wants to sit around listening to an author read a book aloud for 18 hours. So, as an author, I have to get the full return of investment from the book sale itself.
Note: Granted, here on Baekdal.com, my books are just a part of Baekdal Plus. Like Spotify I offer a subscription, and people can read whatever they like (whenever they like to). Even so, the point is still that each piece of content has to cover the cost of making it.
There is a lot of room for improvement in the book industry. The ebook format itself is completely out of date with our connected society. But, the price is not one of the factors. Sure, it's stupid when publishers charge more for ebooks then the printed ones, but this constant discussion about price is distracting both you, as a reader, and us, as authors, from creating new and better books, new and better formats, and new and better ways to tell a story.
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé