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By Thomas Baekdal - December 2009

The Newspaper Tablet Concepts

The newspaper industry is falling over themselves in the fight to come up with a ever more impressive newspaper tablet. The problem is that they miss the point completely (as I wrote about in "The Future of News, Tablets, and Business Models").

The future of news is not a fancy interactive versions of each newspaper. It's a more engaging and information friendly personal news aggregator. Or a personal, augmented, social RSS reader on steroids. One that is about news and not newspapers.

We are all waiting for the mythical Apple tablet, but I actually think that you should be watching Amazon instead. All they need to do is to create a personal RSS reader, for the Kindle, and combine that with a little layout magic.

But all these concepts are really pretty. Just take a look below:


The Mag+ concept is created by Berg, for Bonnier Magazines. Looks good, except that they are only using a very small part of the screen for the actual text. It's not very scalable in that format.

Sports Illustrated tablet

Again, very pretty - but too focused on just a single news source. This would not work with news for many different sources. The layout controls the content, not the other way around.

The Sun Tablet

Of course, this article wouldn't be complete without the Sun tablet... :)


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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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