News feeds are a wonderful thing and it might very well be the next generation newsletters.
Today's newsletters have a number of issues that prevent it from gaining really widespread penetration.
And let's face it. Many people actually want to receive newsletters - if they are in control of them. But, today most people do not subscribe because of fear of not be able to unsubscribe in the future.
All these issues are solved with news feeds.
It basically solves all the negative issues we have with email based newsletters. It gives back the power to your readers, which is a good thing because that will, in turn, increase loyalty to you and your company.
We just need to make newsreaders a more widespread medium. Maybe we should have Microsoft and Apple to incorporate it directly into their email programs (mail and Outlook)?
Read also: News Feed with Style
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé