Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:


By Thomas Baekdal - January 2012

How To Really Stop SOPA/PIPA

Today is apparently the day where many sites will go dark in protest over SOPA and PIPA, the two very invasive anti-piracy laws, which will cause a lot of damage if turned into law.

Literally, any site that allows people to engage with it (i.e. every single site on the planet) will have to prescreen and actively monitor every single post a user makes, otherwise their site might be censored. One example is Facebook, just imagine if Facebook had to monitor every single post before it was posted. That would require an army of employees, which would cause them to go bankrupt in a second. The amount of information posted online has far exceeded any level of possible manual oversight. Even today, when the law isn't in place, many startups have been forced to closed down because the constant amount of DMCA take-down notices proved too expensive to manage.

But there is another and much bigger issue at play here, one that none has been discussing so far. Would you allow employees of Facebook to manually read every one of your private and personal status updates? Would you allow employees of Google, to look over your shoulder every time you use one of their services?

The privacy concerns of SOPA are enormous because it will literally mean that you will never be able to use any service online without having someone observe every move you make.

There is no question about it. We need to stop SOPA and PIPA.

The problem, however, is that we are doing it the wrong way. The copyright holder's argument is simple. Piracy is a huge problem as millions of sites are giving people the means to download their content without paying.

And it is extremely easy for the RIAA or the MPAA to prove their point. All your need to do is to visit Google, search for ...say ..."Cars 2" brrip and you will find 21,400,000 sites that either host or link to a ripped Blue-Ray version of Pixar's latest movie. And many of these sites are dedicated to the sole purpose of facilitating piracy.

It is the same on YouTube ...If you want to see an episode of "The Penquins of Madagascar" all you need to do is to search for it. Dreamworks Animation can then see that many of the videos have been viewed several thousand times-some even getting close to half a million views. Which means that the video's are viewed more times on YouTube than when they license the same videos to a TV network. MPAA argues that this is a big problem for them (and it is), and they have plenty of evidence to prove their case to the US Senators.

On the other hand, we, in the tech world, know that this is not how the world works. We know that even if we managed to successfully stop content from being posted to YouTube, Dreamworks would not suddenly get half a million extra customers per video. We know that piracy, in some cases, helps content to grow, and we argue that piracy is merely a reaction to the copyright holders restricting their content. If people want to view it on YouTube, why do they still focus their business model on TV networks? Why do they not sell it directly to people wherever they are?

The tech industry's argument is then that we should allow piracy to happen, because there is nothing we can do about it anyway.

Imagine then that you are a US Senator, and you are being presented with these two arguments. On one side, you have the copyright holders who can point to 21 million websites facilitating copyright theft, and piracy view-rates exceeding most licensing agreements. On the other hand, you have the tech industry, saying that people should be allowed to steal, because of some vague opinion that it might not be such a bad thing ...or at least not that bad ...or at least not entirely good.

What decision to you think a US Senator would come to? If I where a US Senator, with no clue about the internet, I would vote for SOPA. I would be stupid not to. We cannot have an internet where people can just steal other people's content. Of course we need to block those 21 million sites. They are engaging in unlawful activity and do not deserve to be protected. And if those sites hide in foreign countries, we need to have the ability to stop them from harming US businesses. This is what a US Senator must do. Protect America from foreign corruption. It is the patriotic things to do!

So, today, many sites will censor themselves to protest against SOPA and PIPA ...which will have absolutely zero effect on the US Senators. All you do is to prove the copyright holder's case, and you annoy your readers.

As John C. Dvorak wrote:

Wikipedia's protest and other blackouts will not solve anything. They are a total inconvenience to users who may want to use the service. What is accomplished? People will get mad at Wikipedia rather than mad at the specific Congressmen who promoted these bills.

Others encourage people to sign petitions and call the politicians, but we are using the same vague "opinions" as the tech industry, and as such, you are only confirming that there is indeed a big problem online. Not only is piracy a huge problem, but, apparently, many people even believe they have a right to it.

Other people, like John C. Dvorak, argues that the real solution is to start a campaign directed against the Senators themselves, so that they will lose the next election. That is actually a pretty good idea, but it is not likely to work because SOPA will be turned into law before the next election.

The only solution is to *prove* that the copyright holder's "evidence" is flawed. That, if piracy where to disappear, it would not provide these companies with tons of money, nor will it reignite their traditional business models.

If we can prove that the copyright holder's claims of billions in lost sale isn't true, it will be very easy to also prove that the cost associated with any law censoring the internet would cause extreme economic harm to US businesses.

How do we do that ...well, it's simple: We stop pirating and stop buying from companies that restrict. That is the only way we can come up with good enough counterargument to prove that SOPA is bad.

Think what would happen if everyone where to stop pirating for the next 6 months:

  1. The millions of sites dedicated to pirated content will all go out of business, as they would no longer have any ad income. The positive effect of that is that when you search for a movie, Google Search would no longer be filled with thousands of irrelevant results.
  2. Running a startup would suddenly be a lot cheaper, because you would no longer have to hire as many layers, nor an army of employees whose only job it is to remove copyright-infringing content. You could instead focus solely on building great services and not spend all your time trying to stop people from misusing what you already made.
  3. Publishers would no longer have to be concerned about monitoring what people post, nor that linking to another site might get them into legal trouble.
  4. People's right to privacy would be secured, because when there is no need to monitor what you post, you can assume complete control over how public you want to be.
  5. Sites like Dropbox no longer have to build backdoors into their encryption system and thus dangerously jeopardizing the security of their services.
  6. We could abolish the misguided DMCA.

For copyright holders, the non-piracy world would be a bit different:

  1. Copyright holders will suddenly realize that just because there isn't any privacy, people are still moving away from their traditional business models. Focusing on selling discs, cable TV, and other archaic forms of media are not suddenly going to go back to "the good old days of 1982".
  2. People would be very annoyed when a copyright holder decides to restrict content, so much, in fact, that it will threaten their entire business. Today, because of piracy, most people simply ignore bad business practices. But if piracy where to go away, those old geezers insisting that a new movie first has to be released on DVD before it, two months later, is available on Netflix, would experience an immediate and catastrophic social media backlash.
  3. Copyright holders would have no choice than to change and adapt to the digitally connected world, and start selling their product where people are (including partnering with Google TV and putting their content on YouTube). Today, they are avoiding this change, because they can use piracy as an excuse for sticking with the status quo. The blame their drop in sale on pirated content, but if piracy where to go away that excuse would no longer work.
  4. Copyright holders will also experience a sudden and massive drop in exposure, which will cause a drop in sale. Instead of making more money from the absence of piracy, they will lose money and will be forced to increase their advertising budgets to make up for it (which won't work).
  5. The RIAA and the MPAA would get fired, because the copyright holders will suddenly realize how a gigantic waste of money those two organizations really are.

And, of course, for the people ...well, things might be frustrating for a while:

  1. Until the copyright holders learn their lesson, people will have to stop consuming those millions of songs, movies, books and games that they are today pirating on a daily basis.
  2. People would have to say no to buying a product from companies that restrict. This will be hard ...very hard.
  3. The upside of this is that people will start to look to other sources of content. If the traditional content providers restrict our way of life, instead of just pirating the content, we would have to turn to the independent providers, the podcasters, the self-publishing authors, the indie-artists and game creators. The result being that "the shift" we are experiencing today will accelerate, further disrupting the old world of media and drastically enhancing the economic potential of the new.

That's it. If we want to stop SOPA and PIPA, the best thing we could possible do is to stop pirating. It would punish the traditional copyright holders and force them to change. It would reward the people in the digital world. We would have a much better economic foundation that encourages innovation. And, startups would be able to focus on what really matters instead of legal issues and privacy invasive monitoring.

Piracy is not a technical problem - it is a cultural problem. It is actually hurting new media far more than the old media. We need to change that culture.


The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


—   thoughts   —


Why publishers who try to innovate always end up doing the same as always


A guide to using editorial analytics to define your newsroom


What do I mean when I talk about privacy and tracking?


Let's talk about Google's 'cookie-less' future and why it's bad


I'm not impressed by the Guardian's OpenAI GPT-3 article


Should media be tax exempt?