A lot can be said about the Google Nexus One. It's beautiful, very fast, open, works quite well, and terrible when you need customer support. It is also very annoying because of the limited coverage of T-mobile.
Of course, I do not have one, because I live in what USAians call "the outside world." I cannot even buy one unlocked. Not sure I would anyway, because I kind of like the iPhone.
But, you have to admire the way Google is using people on YouTube to promote the phone. Instead of hiring a hideously expensive advertising agency to make cheesy movies, they simply asked a number of youtubers to create a sponsored video.
And instead of requiring that the video should be posted on Google's own site, they told them to post it on their own personal channel - so that the video is from the YouTubers to their fans.
It's brilliant! It's out there, it's directly targeting engagement, and it social by default!
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé