plus
Google+ Circles, if turned on its head, could be the best social network for brands - and for people. It is just what everyone wants.
As you have probably heard, Google is out with their new social network. It is called Google+ and is very interesting. I put an article together yesterday to help you get the big picture.
But there is one element of Google+ that concerns me, and that is Google+ Circles.
Google+ Circles is a way for you to control what you share with who. You are encouraged to divided your friends and family into "circles", and then decide what to share with each circle.
This is how Google explains it:
Google+ Circles is really simply and straightforward. It sounds exactly right. Most people think the same way as Google describes in the video. They are uncomfortable with the thought of sharing their pictures of their hobbies with people they do not really know. Or they do not want to share work related stories with people who are just friends.
As a result, people see their friends and followers as something you can put into groups.
And then, with these groups, you can decide exactly who sees what. You are in complete control. You also get the added bonus that because each group is targeted, there will be much less noise. Your coworkers won't see the family pictures.
It all sounds very good. This is what you want, right? What's there not to like?
Well, there is one thing wrong with it, and Tim Skauge said it best when he wrote this:
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Almost every time a news site launched something new, they also cover the same stories the same way.
Free for subscribers
...or full access for $12
Editorial analytics is the tool we use to define how to report the news.
Free for subscribers
...or full access for $12
Tracking isn't the problem, destinations are.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
AIs can be both good and bad, but using an AI to fake some text is always bad.
Free for subscribers
...or full access for $12
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
We all knew this would happen, but Google won't pay publishers for snippets.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
free
plus
free
free