Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - June 2011

Google+ Circles Need To Be Turned Upside Down

Google+ Circles, if turned on its head, could be the best social network for brands - and for people. It is just what everyone wants.

As you have probably heard, Google is out with their new social network. It is called Google+ and is very interesting. I put an article together yesterday to help you get the big picture.

But there is one element of Google+ that concerns me, and that is Google+ Circles.

Google+ Circles is a way for you to control what you share with who. You are encouraged to divided your friends and family into "circles", and then decide what to share with each circle.

This is how Google explains it:

 

Google+ Circles is really simply and straightforward. It sounds exactly right. Most people think the same way as Google describes in the video. They are uncomfortable with the thought of sharing their pictures of their hobbies with people they do not really know. Or they do not want to share work related stories with people who are just friends.

As a result, people see their friends and followers as something you can put into groups.

And then, with these groups, you can decide exactly who sees what. You are in complete control. You also get the added bonus that because each group is targeted, there will be much less noise. Your coworkers won't see the family pictures.

It all sounds very good. This is what you want, right? What's there not to like?

Well, there is one thing wrong with it, and Tim Skauge said it best when he wrote this:

 
This 12 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   thoughts   —

free

thoughts:
The Media is Like Having Your Best Friend Let You Down

free

thoughts:
The EU Snippet Tax is not About Copyright. It's About Protecting the Press

free

thoughts:
Smart Voice Assistants and Smart Homes ... from the past

free

thoughts:
Fixing how the Media Covers the US Midterm Election

free

thoughts:
It's not about polish. It's about dedication

free

thoughts:
Inside Story: What I did to get GDPR Compliant