Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - April 2011

Facebook Deemphasizing Twitter and Brands

Facebook is moving more and more toward social activity over social presence. It is not enough just to follow somebody. You also have to hug them.

Facebook is moving further and further away from being an open and connected social network. Sure they have "Like" buttons, and the "open" graph, but they are also moving ever closer to favoring Facebook and putting less emphasis on third party services.

Earlier today, many people noticed what seemed like a small change to how they support posts via Twitter. Instead of ranking and displaying each post separately, posts via Twitter are now grouped into a rather inconspicuous link.

Here is what it looks like in your stream. Instead of seeing each posts, you have to click a link to get the rest of the content.

In fact, when I wanted to take another screen shot today, I wasn't able to find any posts via Twitter. There wasn't even a link to them.

This is just on of many examples of Facebook de-emphasizing content not posted directly on Facebook.

As Josh Goodwin tweeted to me, "It forces people to USE Facebook, not just post to it."

It has a huge impact on brands. Every community manager knows that, as a brand, you must embrace a multi-channel strategy. You can't just be on Facebook or Twitter. You need to be everywhere, so that your fans can decide how to follow you.

Trying to channel people to a specific destination is not a good idea.

One of the ways that brands could optimize their work flows was to cross post to multiple services at once. You would link your Twitter account to Facebook, and then you only had to post the same message once.

But with this, and several other changes (read more below), cross posting is no longer an option. Not if posting via Twitter means that people on Facebook won't see them.

 
This 11 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$12
MONTH
Subscribe
for just...
$120
YEAR
You get two months for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   thoughts   —

plus

thoughts:
Why publishers who try to innovate always end up doing the same as always

plus

thoughts:
A guide to using editorial analytics to define your newsroom

free

thoughts:
What do I mean when I talk about privacy and tracking?

plus

thoughts:
Let's talk about Google's 'cookie-less' future and why it's bad

free

thoughts:
I'm not impressed by the Guardian's OpenAI GPT-3 article

free

thoughts:
Should media be tax exempt?