There are three kinds of ads in this world. The ones made by mediocre brands that carry no emotion, don't make you feel, and are as effective as looking at a concrete wall for an hour.
The other ones made by some designer, looks really amazing, but also completely fails to deliver the message (the ones winning design awards).
But then, we have ads like the one below. It's not fancy, it's not animated, it can be done with a rather small budget and iMovie - but it carries a message, creates a series of emotions, and most of all, it tells a story.
Why even bother creating the first two? Why not just tell a story.
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé