Jeremy Epstein has written a book called "10 Ways to Cultivate your Community" for people in marketing. The "story" takes you through most of the essential steps every marketing person should know. From connecting your community, to motivating your fans, making them a part of the experience, increasing influence, establishing yourself as a curator of value, etc.
It is a great read with a lot of good examples and many interesting quotes and snippets. And it is only about 8,000 words, so you can read the whole thing in a couple of hours.
You can download it here (PDF), or just click the full screen button below.
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé