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—   thoughts   —

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thoughts:
We are Missing the Point about Facebook, Cambridge Analytica, etc.

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The Refreshed Edition of Baekdal Plus

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When Opinion Becomes Legislative Facts

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The Burger Emoji: A First-Hand Analysis of The Media Coverage

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The Media Perspective on Burger Emoji: An Unexpected Analysis

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Preparing to Win the Future

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The Gender Trap with Media on Social Channels

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I Dream of a Newspaper Without Politics

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I Miss The Simple Days

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Can You Give a Non-Video Example?

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Fixing Twitter by Blocking Trump... is Wonderful

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The Problem with Ethnic Racism in the Media

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Advertising Versus Fake News, Extremists and News

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I'm Genuinely Worried About the Future of US Media

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Nuzzel, We Need A Better System! ... And The Industry Needs To Get Back To Work

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Equality Starts At Home

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The Populists Wins Because We Let Them Define The Narrative

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Targeting Advertising by Gender or Race is Often Hugely Problematic

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What Killed The Newspapers? Google Or Facebook? Or...?

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What countries are Baekdal Plus subscribers from?

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Facebook Doesn't Really Know Anything Important About Me

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Are US Newspapers Still Stuck With 1990s Family Values?

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The Problem With Cognitive Ease and News

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Journalists not liking data is weird

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How Can We Trust a Journalist that Lies?

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Selling fear and the role of the media

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Facebook Launches VR images ... from 1995

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The Thing About Motherboard and Uber

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What's Up With Not Giving People The Articles They Ask For?

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You Can Either Sell Panic... or Trust

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Who Said Long-form Doesn't Work?

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When Will The Media Learn That Content Spam is Just a Gimmick?

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Stop Making Pointless Chat Response Systems

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When Satire Is Really A Deception

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The Media Is Losing Its Purpose Online

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The Result Of Testing Twitter's Algorithm

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There Is More To Life Than News and Opinions

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The Return of Bookstores? Uhm...

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Twitter's Profiling Data Means Little

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The Fallen, The Trends and The Media

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Five Years and Counting

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The Black Friday Insanity

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Rethinking How You Measure Social

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Not Even Twitter Understands Twitter

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Please Stop Listening to Social Scientist Pundits 

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Apple Music, Let's Wait and See

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We Did Our Marketing

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When Tracking Goes Wrong

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The Blocking Problem

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The Media Doesn't Understand the World

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Everything Will Be Fine, Because People Will Get Older?

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Publishers, Privacy is as Important For You as it is For Your Readers

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Startups: How to Run a Railroad

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What's This About Editorial Independence? Aren't We A Team?

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We Don't Need More Tech Platforms Built Around Scale

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Note to Startups: Learn How to Juggle

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Taylor Swift Is Right About Apple Music

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Apple and Privacy, Just like Google

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The Thing About Re/Code And Individual Media Brands

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The Thing About Facebook Instant Articles

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Stop Demonizing Digital Life

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thoughts:
Minority Report is Now in The Past

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Let the Kids Play. It's Far Better Than What the Parents Do

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Five Years of iPads, But Never Mobile

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Periscope Analytics... or something

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Profitability Must Come From Everywhere

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What's Next?...

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Being Predictably Creative

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Stop Being Boring, Dammit!

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The Indirect Newspaper Launch

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Facebook Wants Videos That Work Like GIFS

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Hacked Information Cannot be Used in Stories

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Google News Out of Spain: None Shall Pass

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Baekdal Plus: 4 Years Old

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The Four Laws of Privacy

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Worth it!

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Time is the Secret Ingredient to Writing Great Articles

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Clickbait is the Greatest Threat To Your Future Success

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The Weirdness Around 'Alex from Target'

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Newspapers are just ...old

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Black Hat Viral Content

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News and Innovation. But what is the Question?

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Experts and Journalism: Do We Need a Rethink?

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Stop Making Misleading Studies on News and Social

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thoughts:
Apple Watch is Nice, But Hardly a Trend

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The Good News Challenge

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Thinking about the Future of BuzzFeed

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Engagement and Discounts vs Sale

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Amazon versus Hachette, Round 3 ... this can't end well

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It's Time to Change Gears

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YouTubers, Ethics, Money, and Clickbait

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How Much Battery Do Media Sites Use?

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Why US-based Tech Companies Are Winning over Europe

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Owning Digital Content

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Mass-market, Relevance, and Niches

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Shipping is Still Mostly Hit and Miss

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A Case for Micropayments

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Oculus Rift and Facebook. Nobody Wins, Except the VCs

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I have launched a Blog

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Robots vs Journalists? It's happening

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Studying Media Consumption The Old Way

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Conference Room Software: Why This Again?

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How In-app Purchases Have Destroyed The Industry

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Go Direct, Lower Your Prices, Earn More

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The story will not be over until you win

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Quality versus ad views, and the coming shift

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We Are Losing Control of Social

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thoughts:
Baekdal Plus is now 3 Years Old

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How Good is The iPad Air?

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Newspapers and Engagement

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Retina Displays and File Sizes

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Apple, I'm not a Simpleton

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Becoming Time Independent

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Five Key Elements of Analytics for Publishers

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Journalists Chasing The Rotten Fruit

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Twitter, IPO, and Lack of Profit

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Death by Quoting

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The Next Generation Siri / Google Voice

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Blackberry Lost the Consumer Market

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Reuters Next = Reuters Past

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Sources and Copyright

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She Forgot To Have a Life

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Simple Ways To Dramatically Enhance Your Presentations

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Publishing News Before it Happens

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Who's on first?

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Jeff Bezos and the Washington Post

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Chocolate and Books Equals More Sale

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Targeting Marketing Behavior

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NSA/Snowden Story Not Profitable for The Guardian

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Google Glasses Concept Approach

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Writing about Change

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Failure is Not a Problem

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Should You Be in Control of Your Social Streams?

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Be More Than a Snack

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Don't Optimize When You Need to Change

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The Train Wreck Called 'Privacy'

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Fixing The iOS 7 Icons

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Let's Talk About Stress for a Moment

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What the New Google+ Should Do

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Google Glass For News: Flip the Model

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The Other Side of Amazon's, Apple's and Google's Tax Evasion

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The Real Problem With Piracy

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The Shocking State of Newspaper Analytics

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Facebook Home ... and the Trends of Tomorrow

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How to Get Baekdal Plus for $1

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Google Glasses and the Technopanic

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thoughts:
Goodbye RSS, Please Come Back

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thoughts:
Let's talk about media trends

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Unique Features in iPad Apps is Like The Web in 2004

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Facebook Graph Search Privacy Woes

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Be Inspired By Your Past, But Don't Live in It

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Baekdal Plus in 2013, Inside Analysis

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The Pundits Versus The Analysts

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Duracell Just Keeps Going, Even During a Hurricane

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Rethink Government Subsidization of Media

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Gap Tries to Use Hurricane Sandy For Advertising

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Publishers, Beware of the iPad Mini

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Superman Quits His Job at The Daily Planet

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86% Think Journalists Are Misleading Them

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Why do you deceive people about privacy?

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Made with iPhone 5: All Up to You!

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MySpace is Back, Baby...

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iPhone 5, Not an Entirely New Design

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Forcing Google to Pay For Links to Old Media?

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Apple is the New Porsche 911

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Optimizing Your Industry to the Point of Suicide

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Good Job Apple, You Fucked the World

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Twitter is Game Over

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We Never Believed in it Anyway

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Newspaper Business Model: Wow, I Need More

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Dissolving that Print Mentality

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The Social Backlash Conundrum

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Vanity Fair Is Stuck in a World of Formats

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Retina Displays are Tricky For Publishers

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Apple is Limiting the New Google Chrome for iOS.

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Will Technology Put Us All Out Of A Job?

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Note to Journalist students: Believe!

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We Need Editors, But Not Gatekeepers

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Debunking The Need For Local Languages

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The Silicon Valley Dance

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The Facebook IPO - A Classic Game of Hot Potato

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Helping the Environment By Making it Worse

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Top Management's Fear of Long Term Risk

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Free Yourself From the Office

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Outsourcing Your Brain To The Cloud

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A New Logo Won't Make You Social

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How to Determine When Laggards Change

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Magazines Still Try To Hide The Real Impact of Advertising

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The Page View Conundrum and The Traffic Whores

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The Insides of a Caricature

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The Future of Interactive Glass

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The Tax Madness in the Connected World

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How Publishers Are Missing The Point About Aggregation

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Columbia Took Catvertising Seriously

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3D Printing is Starting To Become Mainstream

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Transparent Employee Meetings

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BBC Future is Blocking...Itself

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Newspapers are like Mobile Phones in 2004

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The New Generation Never Used Cassette Tapes

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The Future of Publishing by Dorling Kindersley Books

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AP's Answer For The Future? A new logo!

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Is a Headline Really that Important for Sharing?

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Anyone Can Be A Journalist

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People Are Reluctant to Shop on Social Channels

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People Already Have News, Now What?

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StumbleUpon vs. Google Juice

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Debunking StumbleUpon

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The Super-Connected Life - A Simple Example

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What People Say About Baekdal Plus

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How To Really Stop SOPA/PIPA

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I Need Your Help

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R.I.P. Kodak

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thoughts:
Focus on Relevant Insights in 2012

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thoughts:
Merry Christmas Everyone

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Google Translate is Changing Sources

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Pricing: Music vs. ebooks

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thoughts:
One Year of Baekdal Plus: What Did You Get?

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thoughts:
Apple Never Designed the iPad - They Undesigned it

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Kids Should Have Mobile Phones

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3 Big Changes to Baekdal

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Failure at 10%

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"Stop Online Piracy Act" is Stupid, But so are the Arguments Against It

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Debunking The New York Times Interactive Mirror

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Wearable Multitouch Interaction Everywhere

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Book: The Future of Social Commerce - Now for 99 cents!

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Microsoft's Future Productivity Vision 2011

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Viral Marketing Cheat Sheet

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I Would Rather Have Bacon Than Klout

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Why You Savor The Printed Newspaper

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You Are Not Smart, According To The Newspapers

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Buy The Right Tickets to Success

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Introducing: The Shift, From Print to Digital...and Beyond

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HP and Conde Nast in a Parallel Universe

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The Apple Live Stream Conundrum

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Think Better, not Think Different

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It's a Magical Life

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No, Netflix Got it Right

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How Big is The Blogosphere?

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Near-Future Trends for 2012

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The Myth of the 99 Cent Book

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Google Circles Still Not Working

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Two New Books From Baekdal Plus

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What is a Violation of Privacy?

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Privacy, Smivacy. Tracking is not a problem

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How Much Money? No Way!

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Do You Believe in What You Believe?

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Why Are You Doing This again?

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How Much Should You Spend on Facebook?

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Bots vs. Real People vs. Blockers

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Newspapers, Don't Shoot Yourself in the Foot

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New feed for 'What You Need To Know'

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Inside the Graphics of Baekdal

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The shift in 2012

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Trends are about People, not Things

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Google+ Circles Need To Be Turned Upside Down

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Google+ I am excited

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Google Stop Kicking Your Fans in the Groins

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Toyota's Augmented Car

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The Crap About That 96% Use Facebook

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How to Fix the Format

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Creating Awareness about Garbage Cans

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The Penguin Explorer

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The Shift - My Next Book

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Social Commerce Book Introduction

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Everywhere!

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Social Impact - Iceland Bigger Than Global

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3 Way Street - Illustrating Traffic Problems

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iPad Usage Behaviors - Think Future Trends

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Forget Prime Time - The End of Daily Issues

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Did You Bring It All?

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Google +1 Button Needs a Social Touch

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Newspaper Industry in 1973

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10 Ways to Cultivate Your Community

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Why Governments Have No Say Over The Internet

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IPad Stand for Your Hammock

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The Panda Run

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Twitter, you know, there is this thing called mobile

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thoughts:
Publishers, You Need a DRM

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Think Value of Content, not Products - Digital Economics

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A Gawker Redesign Moment

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Seamless - how iTunes Should Work

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Social Annihilates Page Views, So What?

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thoughts:
A Cup of Optimism

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One Million Thanks!

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Usable Security - Reply to "Security Now"

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thoughts:
Social Culture vs. Crossposting Messages

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Facebook Deemphasizing Twitter and Brands

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3D without glasses on the iPad

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Wall-of-Fame Crowd-sourcing Digital Graffiti

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thoughts:
Don't trust Infographics based on Compete data

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thoughts:
Advertising Turns Respectable Newspapers Into Spammers

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I Have Removed Article Ratings

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thoughts:
The NYTimes Paywall and the missing Question

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thoughts:
Dropmark - Organize and Share

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You Business Model is Your Idea

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thoughts:
Apple, Burst The Bubble!

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Baekdal Plus - Progress Update

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Why Social? Do You Really Need to Ask?

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thoughts:
Could You Repeat Seth's Success?

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How can I Help You?

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The CEO Slap-O-Matic

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Nokia is too afraid to let go of Symbian

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Why the Nokia/Microsoft Deal is a Big Thing

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Is The Daily Ready for the Digital World?

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The Train-wreck called Quora and Why We Don't Need It

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Apple thy name is Ebenezer Scrooge

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Free of Charge For Just $199

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I Love the Cloud

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The Usability of Passwords - FAQ

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The Oxford Circus Twitter Frenzy That Never Happened

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AdiVerse Virtual Footwear Wall

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The Multi-Channel Web Shop

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Copyright Theft in Traditional Media

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The Mac App Store, The Good & Bad

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What the Heck is Baekdal Plus?

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Microsoft, Forget Windows and the Defensive Business Strategy

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Not Surprisingly, Ebooks Were Huge This Christmas

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The Best Articles of 2010

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The Kraken Awakes - Brining Gaming to HTML5

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Yahoo, Sell Flickr - or set it free!

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thoughts:
Google Ebooks, the Platform

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News+ From Bonnier, Worth a Look

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It's The Tiniest Things Sometimes

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Why Google Don't Understand Social

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Google isn't a Cable Company, and Other Silly Ideas

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Social Interaction is Like Exercising

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Solve the Right Problem, or Buy Earplugs

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Gap's Failure Wasn't the Logo

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Facebook's New Groups and the Smokescreen

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thoughts:
Blockbuster is busted - Finally

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Important Lesson from Today's Twitter Security Failure

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Social Spamming a Disaster

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HP Using Social to Create a Social Problem

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The First TV Running Google Android

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What Facebook Places Really Means to You

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We Can Save Newspapers by Destroying The Web

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Does Facebook Places Change Anything?

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Google and the loss of Net Neutrality

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Digital Journalism Study 2010

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thoughts:
Content is not a Loss Leader

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Digital Outperforming Traditional at a Rapid Pace

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Old Spice's Social Success and Failure

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Social, Mobile Internet, Friends and Summer

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Setting up Baekdal.com for the new Digg 4

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The End of FLV. Hello h.264

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Apple: Pay Full Price For an Ebook You Already Bought

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thoughts:
Gatorade's Social Command Center

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Compete and The Rumored Death of Digg

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Mixing Talks With Infographics to Create a Story

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Social Media, Starting Early And Taking Risks

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Ads That Really Work

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Social is a High Maintenance Job

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Wired's 26% iPad Share

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Reuters Should Go Pro

free

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Impressive Foursquare Stats

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I'm Not Dropping Facebook

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Social Media Revolution - updated

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Facebook is Dying - Social is Not

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Cross-platform - Not a Viable Business Model

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It's Not Alright To Aid Criminals To Improve Traffic

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Understanding How To Respond To Change

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The Real Value of Social Networks is You

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It’s Always About The Story

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thoughts:
Penguin Offers a Glimpse of The Future of Ebooks

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The First Rule of Privacy

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thoughts:
The Apple iPad - Amazing - First Impressions

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Google Nexus One and Peopletising

free

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Inside Baekdal.com in 2009

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The Newspaper Tablet Concepts

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I.D. Magazine Shuts Down, Blames Change

free

thoughts:
I am Moving Away from Traditional News

free

thoughts:
Associated Press is Insane

free

thoughts:
What the Heck is Twitter?

free

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Baekdal.com - 5 years...

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Augmented Reality taken to the Extremes

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Socializing Baekdal.com

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Interactive Visualization that Goes With You

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thoughts:
Sorry, We Lost Our Common Sense (comic)

free

thoughts:
Future Concepts from Microsoft

free

thoughts:
Do we need more domains?

free

thoughts:
Why Facebook, Why?

free

thoughts:
The Blog is Only Partly Dead

free

thoughts:
Ad-Blockers Affects You Too

free

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Baekdal.com on Facebook

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thoughts:
What? No I don't want that

free

thoughts:
Implementing the Future

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Baekdal.com for iPhone 3G

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Future Trends on Baekdal.com

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Fake Blogs are About to Die

free

thoughts:
Design Inspiration on Baekdal.com

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thoughts:
Re-shuffling in Progress

free

thoughts:
The Usability of Passwords

free

thoughts:
WEB2DNA in Illustreret Videnskab

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thoughts:
Redesigned - again

free

thoughts:
Pay $165 for New York Times Reader

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thoughts:
One week in: I need new colors

free

thoughts:
Web Trends 2007 for Web Developers

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ReDesign 2007 – Cranberry Style

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thoughts:
Tip for self-editors: Use a Narrator

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thoughts:
WEB2DNA - the art project

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thoughts:
Introducing: WEB2RSS

free

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The Battle Between Usability and User-Experience

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Efficient Usability Analyzer

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Change Management

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thoughts:
The Medium-sized Model

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The Day-by-day Model

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thoughts:
The Change Management Process

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The Complex Model

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Company Change

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The Quick Model

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The Light Model

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thoughts:
Computing by Voice

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thoughts:
Guess-the-Google

free

thoughts:
True Websites Statistics

free

thoughts:
Jef Raskin dies at 61

free

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Ethics People - It Matters!

free

thoughts:
News Feed with Style

free

thoughts:
News feeds, the Future of Newsletters

free

thoughts:
Misleading Statistics

 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé