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Plus Report - By Thomas Baekdal - July 2021

What if a news app helped you understand your news reading better?

Earlier this year, I was contacted by two students, Kaya Maraz and Yahang Cheng, from Oslo School of Architecture and Design, who were building a concept news app for their diploma project.

They wanted to ask me a few questions about the future of news, and to advise them, and we spent about an hour and a half discussing many of the challenges of problems we face.

A few months went by, and it was time for their exam, and I was so excited by what they had put together that I asked if I could share it with you (my readers), to which they agreed.

So, let me show you what they have made.

I'm going to do this in two different ways. First of all, here is a link to a PDF they made which explains the concept in their words. And secondly, I will put on my media analysis glasses, and talk about their concept from the perspective of the trends that we see.

But first, I just want to say that I love hearing from students. The main reason for this is because students are at a point in life where everything they do is focused on building their future. This mindset is so important. When a student tries to think about how to solve something, they are not focusing on what we used to do 20 years ago. They don't care about business models of the past, or weird concepts that 'someone stole our market', because something changed. They care about the problems we have right now, and where they would like this to be in the future.

This is such a refreshing look at the world.

So, in explaining their concept, I'm going to talk about two things: Focus and data / privacy.


One thing I have seen many times over the past decade is that young people have a very different view of what news is supposed to be. They think about news and journalists as a service, and as such, your job as a journalist is to provide people with the most focused, efficient, and clear news product that you can.

This is something traditional publishers are often really bad at. Their focus is traditionally on 'creating a package', and the way you do that is to write 150 articles per day, and just blast them onto a front page that is changing every five minutes.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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