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You might have already read "The Shift, From Print to Digital and Beyond", but here is the visualized version of the real problem facing the world of publishing. Subscribe to get the book for free.
Climate change coverage needs a different focus, otherwise we lose our audiences
Churn is something you have to manage long before people even subscribe
When publishers want to engage with their audiences, are they really unengaging them instead?
Only about 15% of the public pays for news, so how we do convert the remaining 85%?
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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