You might have already read "The Shift, From Print to Digital and Beyond", but here is the visualized version of the real problem facing the world of publishing. Subscribe to get the book for free.
Many publishers are starting to incorporate AI into their newsrooms, but most make the mistake of using AI to lower the quality of their news.
Climate change coverage needs a different focus, otherwise we lose our audiences
For publishers, a getting people to subscribe is only the very beginning of their conversion process.
Churn is something you have to manage long before people even subscribe
Many publishers talk about doing memberships instead of subscriptions. But what does that actually mean?
When publishers want to engage with their audiences, are they really unengaging them instead?
Only about 15% of the public pays for news, so how we do convert the remaining 85%?
Innovation doesn't happen in separation. It's a tool that you have to use to reach specific outcomes.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé