Subscribe
for just...
plus
Enterprises have a huge advantage over smaller businesses when it comes to managing, and optimizing social results. But your actual social activity has to happen locally.
It seems like such a simple question; how do you do social media at enterprise scale? How do you do it for a company with several thousand employees and with many different brands?
But before we get to that, let me ask you: How do you sell your products to individuals, at enterprise scale?
The answer of course is that you don't. No consumer has ever bought 'an enterprise'. If you are a huge company like Proctor and Gamble, no one will ever be interested in the company as a whole. You cannot sell your products to consumers at scale.
Instead, most enterprises disconnect themselves from their real market, focusing instead on selling their collection of products to retailers. The retailers then distribute to thousands of stores, who in turn sell to the consumers.
Enterprises are not actually in touch with the ones who use their products, they are connected with other businesses, who are connected to other businesses, who are connected with the consumers.
Then, when you feel the pressure to increase your market share, you create a commercial. And what do you advertise? No, not the enterprise itself. Instead, you select a very specific product, which you know will appeal directly to consumers.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $12
Climate change coverage needs a different focus, otherwise we lose our audiences
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Solve one problem, to solve all of them.
Free for subscribers
...or full access for $12
Churn is something you have to manage long before people even subscribe
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
When publishers want to engage with their audiences, are they really unengaging them instead?
Free for subscribers
...or full access for $12
Only about 15% of the public pays for news, so how we do convert the remaining 85%?
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Personalization isn't a filter. It's a focus
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus