Subscribe
for just...
plus
Last year, I briefly wrote about the circles of relevancy as a way to conceptualize how to make your editorial focus more relevant to your readers.
Since then, some of my readers have asked me to write about this in more detail, so in this article I will do just that. We will explore how to improve the relevancy of what you publish, by looking at ways to use editorial analytics, not just to measure how you are doing, but also use it as a tool.
But before we go into the tools and circles of relevancy, let's briefly talk about the problem with defining what relevant content is.
Let me start by asking you a very simple question: What is the most relevant content for you?
Well, the problem is that there is actually no way to answer this because it depends on so many different things. Relevance is not a fixed point. It's something that changes from moment to moment and from person to person.
Something that might seem extremely relevant to you is probably not that relevant to me (and vice versa). Not just because we might have different interests, but also because we are in a different moment.
I can illustrate this to you in a very simple way.
Here is something I want you to do. Go around the office and ask everyone to tell you what YouTube channels they have subscribed to.
What you likely find is that every person is subscribing to different things. Sure, there are probably a few channels that overlap, but I think you will be surprised by just how different each person's selections are.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $9
Journalism is facing a crisis in trust, but what can we do ourselves to fix this?
Free for subscribers
...or full access for $9
We are moving into a new era for privacy and advertising, so how should we think about this?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
How do newspaper develop the right news reading culture?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
In-market and out-of-market used to be defined geographically, but now it's defined by loyalty.
Free for subscribers
...or full access for $9
Disney+ is not just another Netflix. It's an entirely different type of streaming.
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
free
free
plus