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Plus Report - By Thomas Baekdal - April 2018

Putting GDPR into Action for Publishers

Last week I published the article "Publishers Haven't Realized Just How Big a Deal GDPR is", and it caused quite a stir. And, in that article, I illustrated why publishers need to approach GDPR differently, and embrace it rather than trying to fight it.

In this article, we are going to take it a step further and talk about how to actually put this into action.

We will look at this in two parts.

First, we will have a discussion about getting consent, specifically about the IAB's (Interactive Advertising Bureau) new framework, and why this might not be a good idea.

And then we'll move on to more practical examples of how to rethink your approach to advertising, social widgets, embedded content, and finally, analytics.

By the end of this, I hope to illustrate two things to you. First that GDPR is a really big deal, and that you need to take it much more seriously than what I see publishers do today. And secondly, that it's not as scary as it sounds, because the changes we need to make might benefit us in the long run.

The trend is strong with this one

As I mentioned in my previous article, there are two aspects to GDPR. One is the legal aspect, where we have to make sure that we comply with the law. At the same time, there are plenty of exceptions, loopholes, and things that we can do to 'get around it' in a way that would legally still be permissible.

The other is the trend aspect of GDPR, where we look at what people will expect and demand from publishers in the future. And what we see is a very clear trend that people, especially the younger generation, are much more aware of, and active in protecting their privacy.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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