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Plus Report - By Thomas Baekdal - January 2017

How Would I Create a Newspaper from Scratch, as a Media Analyst?

One of the hardest things to talk about as a media analyst is the future of newspapers. The reason is that this is the part of media that is being disrupted the most.

I have written about this in many articles in the past where I tried to approach the change in newspapers from different perspectives. For instance, in "Completely Redefining the Purpose of Local News" I approach this challenge from the perspective of reforming an existing local newspapers.

The problem I have, though, is that the future media trends are telling us that we need to go much further. We need to completely redefine the model. So, in this article, I'm going to approach this challenge of redefining the future of news in the most dramatic way I can think of.

I'm going to answer what I would do if I had no constraints. If I could start a new newspaper today, completely from scratch, with a digital native team who don't have an old-media culture ... what would I do? What would I make? And, most importantly, why would I make the changes in that way?

A note though, the changes I'm highlighting here are going to be massive, and by the end of this article, you won't be able to recognize it as a newspaper anymore. But I'm going to explain the decisions, the rationale and the trends behind each of these changes.

Sound good? Okay, let's go.

The newspaper that no longer exists

Every one of us have so many great memories of what newspapers used to mean to us, and how important they were. I remember, for instance, even as a teenager living at home, how the first thing I would do every morning was to sit down to read the newspaper while having breakfast.

To me though, the most exciting day was on Tuesdays where our morning newspaper came with the 'science section'. I absolutely loved that, because it covered so many exciting articles about science that fascinated me to no end. My half-brother, however, was more interested in the Sunday edition, because that was the day where it came with the section about cars.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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