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People are much more likely to connect with you if you give them a good experience, in person.
Many times when I talk with people about Twitter and Facebook, people ask, "How do I get more fans?" They have just created a fan page and are waiting in despair as nothing happens.
Getting fans and followers is not about creating a Facebook page or Twitter profile. There is no such thing as "build it and they will come." The social world doesn't work like that.
Let's take a look at the four things that do make a difference.
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Climate change coverage needs a different focus, otherwise we lose our audiences
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Solve one problem, to solve all of them.
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Churn is something you have to manage long before people even subscribe
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When publishers want to engage with their audiences, are they really unengaging them instead?
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Only about 15% of the public pays for news, so how we do convert the remaining 85%?
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Personalization isn't a filter. It's a focus
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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