Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - August 2017

How Publishers can get Started with AI

The one thing that everyone is talking about at the moment is artificial intelligence (aka AI), and I have received numerous questions from publishers asking how they should think about this.

So, in this article, we are going to cover, in detail, what AI means for publishers, and how publishers should approach it right now.

One thing I will not cover in this article is whether AI will 'take your job'. There are many concerns about future job markets in relation to AI and automation. In fact, even for a media analyst like me, I also face a future where I have to adjust and adapt to stay relevant. You can read about that in "AI May Soon Replace Even the Most Elite Consultants".

Because of this, I'm spending more and more time learning about AI. I know that it will be an important part of my future as an analyst.

So whether you are a journalist, an editor, a publisher... or even an analyst, things are going to change that will challenge your job, your focus, and the way you work.

But I'm not going to look at this any more in this article, we will focus on actually using AI to do new things.

AI is an empty term in a very expansive industry

Before publishers can start doing something about AI, we need to refocus on what it is.

The problem with most publishers is that when they hear about AI, they have no idea what it really means. And because of that, they get crippled because they don't know what to do about it.

This is not a critique of publishers because this is how everyone feels about AI... even the AI experts. The problem is that the term 'AI' doesn't mean anything specific, because AI is so many things.

 
This 30 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   strategy   —

plus

strategy:
Completely Rethinking the Advertising Model for the Post GDPR World

plus

strategy:
The Future of Curation: The Wedding Planner for Publishers

plus

strategy:
How Publishers Can Focus on Young People

plus

strategy:
Putting GDPR into Action for Publishers

free

strategy:
Publishers Haven't Realized Just How Big a Deal GDPR is

plus

strategy:
Publishers Need to Rethink How They Define Trust