Subscribe
for just...
plus
The life of a digital article far outranks the initial circulation. Publishing online is not about what you published today or this week. It is a long-term strategy.
One of the really big differences between print and digital publishing is the lifespan of an article. In print, the lifespan is roughly one day - or the time it takes to read it.
Print articles are dead on arrival. They have no life. Sure there is a minimal amount of sharing in the print world, but the level are extremely low. The overall lifespan of a print article is very short. Most newspapers are simple thrown out after a few days.
Because of this, people in the print world have developed tactics to keep an article going. Since they cannot reference or "link" to an older print article, journalists are instructed to repeat the story if something new happens. They cannot ask people to go back to read the paper from last Friday when it is now at the dump.
This is, of course, a complete wastes of everyone's time, but it is the best you can do in the print world.
This also introduces a culture of seeing the past as something that is dead and gone. We see this very clearly when traditional newspapers go online. They talk about archives of news.
Just the word - archive - sounds like a dusty old warehouse that no one ever visits. It is like the attic or some dark corner of the basement.
In the digital world we do not have archives. Every article is a live article. It is just as easy to read an older article as it is to read a new one. The lifespan of an digital article is not determined by the circulation of the moment it was published.
Digital articles can live on for a very long time, if you allow them to. And their longevity far outranks their initial traffic from the day (or week) it was published.
Three examples:
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $12
Climate change coverage needs a different focus, otherwise we lose our audiences
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Solve one problem, to solve all of them.
Free for subscribers
...or full access for $12
Churn is something you have to manage long before people even subscribe
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
When publishers want to engage with their audiences, are they really unengaging them instead?
Free for subscribers
...or full access for $12
Only about 15% of the public pays for news, so how we do convert the remaining 85%?
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Personalization isn't a filter. It's a focus
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus