Subscribe
for just...
plus
The special thing about the connected world is that it also changes where the very first interaction takes place. In the connected world, the majority of your customers are coming because of some form of sharing. That means that the first point of interaction, is what other people have shared about you.
In my book, "The Future of Social Commerce" (free for subscribers) I explore the shift that has and is happening to the world of commerce. The way we discover, discuss, and decide on what to buy has fundamentally changed. So let's explore this in more detail.
Many things have changed:
20 years ago, it was the norm to decide on a product by going shopping and browsing around your local city's shopping street. Today, most people browse *before* they go shopping. We look things up on the internet, to find what it is that we need, and only then do we go out to find the nearest place to buy it.
Sharing is another new and very important element. While we did tell our friends about what we bought in the past, sharing today is on a completely new scale and volume.
On top of this we have the big trends that also influence how and why we buy something.
On top of this, we have the changing foundation of what we define as the 'new normal'. For instance, today we assume (as the new normal) that we can buy whatever we need online. The new normal is 'always available', whenever, and wherever.
All of these combined completely redefines how we need to approach ecommerce in the connected world.
In the past, all forms of commerce (digital and physical) followed this path:
Inspire, Refine, Select, and Buy
It is based on the concept that people don't know what they want to buy, so you need to first inspire them to visit your shop. Then when they visit it, they still don't know what they want, so you now need to help them refine their choices, move your potential customers on to the point of selection, and finally finish the transaction.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $12
Climate change coverage needs a different focus, otherwise we lose our audiences
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Solve one problem, to solve all of them.
Free for subscribers
...or full access for $12
Churn is something you have to manage long before people even subscribe
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
When publishers want to engage with their audiences, are they really unengaging them instead?
Free for subscribers
...or full access for $12
Only about 15% of the public pays for news, so how we do convert the remaining 85%?
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Personalization isn't a filter. It's a focus
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus