Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:


Plus Report - By Thomas Baekdal - October 2011

Dissecting a Print Magazine

Vogue is not a magazine. Vogue is an advertising company. Not even Google displays as many ads as they do.

Back in May 2011 I dissected an episode of Mythbusters in order to help you understand just how good the TV industry is at keeping you glued to your screen. Basically they start by showing you something valuable, before they interrupt you with ads. And, they make sure that their most valuable object is spread out to "force" people to watch the whole show (and thus be exposed to all the commercials.)

The TV industry is really good at this. Just like the retail industry are masters at organizing their stores.

But what about the print industry? Are print magazines doing the same thing? What are the tactics behind it? Can we learn something from print that we can take with us to the new world of media?

To find out, I took two issues of the French version of Vogue Magazine and dissected it. I dissected the October issue from 2009 and the October issue from 2011. I divided it up into the front-page, info pages, content pages, photo pages and advertising.

This 11 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

for just...
for just...
You get one month for free


Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.



The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


—   analytics   —


How can publishers measure trust and other editorial metrics?


A guide to analytics for independent journalists


Why producing less news leads to a boost in subscriptions


GDPR: How publishers can track things without tracking people


Machine Learning is like black-magic for publishers


Dwell time, watch time, and the new world of audience analytics