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—   strategy   —

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strategy:
The Future of Curation: The Wedding Planner for Publishers

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strategy:
How Publishers Can Focus on Young People

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strategy:
Putting GDPR into Action for Publishers

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strategy:
Publishers Haven't Realized Just How Big a Deal GDPR is

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strategy:
Publishers Need to Rethink How They Define Trust

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strategy:
A Guide to Journalists Thinking about Starting an Individual Media Company

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strategy:
The Elusive Direct Relationship with Your Readers

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strategy:
Can Your Readers Trust You With Their Time?

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strategy:
How Publishers can get Started with AI

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strategy:
Yes, We can fix the distribution problem

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strategy:
Making Journalists and Editors Relevant to a Digital Audience

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strategy:
Rethinking The Digital Future of Magazines: A Case study

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strategy:
How to Present VR to an Audience?

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strategy:
We Need to Drastically Rethink The News Startups

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strategy:
How Would I Create a Newspaper from Scratch, as a Media Analyst?

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strategy:
BuzzFeed Tasty is Fascinating

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strategy:
How Big Publishers Can Embrace Individual Media

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strategy:
Publishers & Innovation: It's Not One Size Fits All

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strategy:
Surviving in a Post-Truth, Post-Data, Post-Reason World

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strategy:
Publishers and Conversions. It's Why We Do Journalism

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strategy:
Can We Fix The Comments?

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strategy:
Facebook Versus Aftenposten: We Are Fighting the Wrong War

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strategy:
Updating the Social Media Plan for the Age of 24 Hours

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strategy:
How Publishers Can Beat Facebook and Google ... or Join Them

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strategy:
Publishers and Their Future Video Strategies: It's Complicated

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strategy:
Should Publishers Use Medium?

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strategy:
Completely Redefining the Purpose of Local News

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strategy:
My Advice to Boston Globe. You Need More Than Reinvention

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strategy:
Brands Could Very Simply Create Better Instagram Ads

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strategy:
The Increasing Problem With the Misinformed

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strategy:
Publishers and The Snacking Economy

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strategy:
Do You Need Real Loyalty as a Publisher?

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strategy:
How We Lost Social Media To Algorithms

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strategy:
Publishing in a Digital Native World

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strategy:
YouTube Creators, It's Time to Diversify

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strategy:
The Newspaper Associations' Total Distortion of Reality

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strategy:
Speeding up Publisher's Sites: Instant Articles, AMP, or...

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strategy:
Bringing Back the News: Confidence and Relevance

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strategy:
The Trend of The News Platforms That Aren't

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strategy:
Everyone has to start at the bottom

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strategy:
Personalization in the Media Industry

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strategy:
Drop The Content Strategy, Create A Care Strategy Instead

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strategy:
It's Time to Aim for More Than SEO

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strategy:
Why Print Rarely Translates to Digital

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strategy:
Is It Time to Rethink Social?

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strategy:
Tapping Into The Network Effect

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strategy:
The First Steps Towards Audience Development

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strategy:
The Value of Momentum And Reputation

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strategy:
The Made Up Success of Facebook Video

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strategy:
From Strategy to Implementation: Your Next Marketing Plan

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strategy:
How Social Media is Making itself Irrelevant

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strategy:
Things to Remember When Building Premium Content Services

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strategy:
Stop Thinking People are Shallow

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strategy:
How To Do Native Advertising Right

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strategy:
Taking the Web Beyond (just) Marketing

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strategy:
Native Advertising Needs to Shift to Purposeful Content

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strategy:
How Important is Sharing for Premium Content?

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strategy:
What if Quality Journalism Isn't?

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strategy:
End to End Marketing Management and Planning

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strategy:
The Fascinating and Complex World of Online Grocery Shopping

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strategy:
What Does Being Awesome Mean?

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strategy:
Tapping into the Younger Demographic

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strategy:
The Visual Story Experience

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strategy:
Platforms, Services, Channels, Tools, or Things?

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strategy:
The Generational Divide

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strategy:
The Amazing Shift From Scarcity

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strategy:
Omni-Channel Can Be Useful, But Nobody Gets It

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strategy:
Marketing Doesn't Happen in the Office

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strategy:
Why Wouldn't You Be Valuable?

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strategy:
Trust is Not Just Something You Earn

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strategy:
Are You Solving Problems ... Or Just Moving Them?

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strategy:
Flipboard, Advertising, and the Direct Connection

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strategy:
Tablets and Smartphones: Forget About Age and Time

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strategy:
The human sweatshop...

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strategy:
Social Media Strategies in 2014

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strategy:
Create Intelligent Digital Workflows, Not Responsive Monotony

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strategy:
Fixing the Ebook Industry: The HTML5 Reader

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strategy:
How To Do Paid Search Wrong (and Right)

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strategy:
Navigating, Navigating, and More Navigating

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strategy:
How To Determine Your Best Marketing Channels

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strategy:
Comparing The Active Past With The Passive Future

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strategy:
Always Take a Step Back Before You Act

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strategy:
The Decision to Buy, And Defining The Value of The Conversion

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strategy:
The Three Levels of Uncertainty and the Boston Bombings

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strategy:
Never Just 'Wrap Up the End!'

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strategy:
It's Not Relevant News

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strategy:
When a Rogue Advertising Company Causes a Social Backlash

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strategy:
Content Marketing Versus Sales

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strategy:
Rethinking the Perfect Media App

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strategy:
How Visuals Makes A Story Better

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strategy:
Can Brands use Facebook Graph Search For Anything?

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strategy:
Rented or Owned: Where To Focus Your Brand Content

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strategy:
The Direct Connection of Tomorrow

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strategy:
You Have to Be The Creator

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strategy:
The Ins and Outs of Social Media at Enterprise Scale

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strategy:
Brands Versus Facebook Versus EdgeRank

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strategy:
Why do we Need Newspapers Again?

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strategy:
Can you build Social at Scale?

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strategy:
Ecommerce in the Connected World

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strategy:
Tapping Into Your Gut Feelings, Your Source of Intuition

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strategy:
How To Be Local In a Global World

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strategy:
The Merging Markets of Journalists, Publishers, Agencies, and Brands

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strategy:
Defining a Market in The Connected World. You Are Not in Kansas Anymore!

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strategy:
What Happens When You Define the Story First?

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strategy:
Should You Embrace Pinterest? For Brands and Publishers

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strategy:
Facebook EdgeRank, Promoted Posts, And The Connection

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strategy:
The Bringer Of News is a Thing Of The Past

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strategy:
Social Engagement is a Post Conversion Activity

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strategy:
Breaking Down the Media Silos: Connecting a Mixed-Media World

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strategy:
The Story In between The Story

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strategy:
Facebook Timeline for Brands, beyond the buzz

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strategy:
How To Be Authentic

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strategy:
Your 2012 Social Strategy, What To Focus On

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strategy:
Cut Cost By Changing and Focusing

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strategy:
Reaching Social Media Maturity

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strategy:
When News Sites Fail Spectacularly

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strategy:
The Complete Guide to Linking, Embedding, Crediting and Aggregating

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strategy:
Social Computing, Interview and story

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strategy:
The Shift and The Struggle For Control

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strategy:
Google+ Pages: Start With 50 Posts

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strategy:
People Don't Care About Your Competitors

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strategy:
Shopping Inconveniences And Why People Pay

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strategy:
Print to Digital Is Not A Two-way Street

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strategy:
Social is More Than Your Brand

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strategy:
How to Get *True* Followers, and not just fans

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strategy:
Infinite Choices and a World Abundance vs. Supply and Demand

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strategy:
The Community Manager Disconnect

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strategy:
Social is About Creating Value Over Time

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strategy:
How Storytelling is Changing

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strategy:
Social vs. Time vs. Buying

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strategy:
Give Your Articles a Life

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strategy:
Competing with Flipboard? Come on!

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strategy:
250 Words + A Picture

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strategy:
What Happens When You Don't Change

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strategy:
No, You Do Not Need A Social Media Policy

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strategy:
Strategy Guide: The New Media Press Center

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strategy:
App vs. Web - Why not both?

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strategy:
How Should We Define News?

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strategy:
The Value of News vs. Cat videos

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strategy:
News Is About News, Not Articles

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strategy:
Strategies for Effective Facebook Wall Posts

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strategy:
The Social Media Bubble Doesn't Change a Thing

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strategy:
Social Is Like a Freight Train

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strategy:
Blogs, Newspapers, and Magazines vs. Social Media

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strategy:
How To Survive In A World of Abundance

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strategy:
The Rights of People

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strategy:
Can You Really Outsource Social Media?

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strategy:
Study: Do Retail Results Justify The Investment?

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strategy:
Converting Traffic to Subscribers

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strategy:
Product, Purpose, Consistency, and Social - In That Order

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strategy:
How To Create a Social Media Release Plan

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strategy:
Forget Newspapers; Focus on News Sources

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strategy:
How to Listen to Social Channels

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strategy:
Print vs. iPad vs. Web

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strategy:
Biggest Problem for Big Media is Size

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strategy:
Why Media Companies Shouldn't Accept Apple's Subscription Plans

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strategy:
The Real Challenge of TV's Future

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strategy:
Why Traditional Ads Work, and Digital Ads Don't

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strategy:
Debunking The Digital Magazine

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strategy:
How the Social Web Destroys Traditional Marketing

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strategy:
What You Should Plan, Do, and Support

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strategy:
Web Strategy in 2010

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strategy:
How Many Channels Do You Need?

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strategy:
7 tricks to Viral Web Marketing

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strategy:
Audio Book Usability - with Guidelines

 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé