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Producing evergreen content is one of the most essential elements of digital publishing, and something that is extremely important to focus on. So, in this 22-page article, we are going to talk about what evergreen content is, and how you should think about it.
One of the things I often talk about is the importance of editorial analytics. This is a type of analytics where the focus of your metrics is to specifically help you with your editorial goals and performance.
There are many different types of editorial metrics, anything from watch time and read rates (that indicate how good you are at transforming your audience into actual readers), to far more advanced metrics where you build up a score using several different indicators.
But one of the things that almost all editorial metrics should be based on is how they link to the all important 'lifetime value'.
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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