In this episode of the Baekdal Plus Podcast, we are going to talk about media startups.
Over the past many years, I have been contacted by an incredible amount of media startups. Some of them are startups focusing on monetization (mostly related to micropayments), while others are mostly about curation.
Most of these startups all think they have come up with the latest and greatest idea, and yet, almost all of them have exactly the same model, and it's a model that just doesn't work.
So, in this episode, I talk about what this model is, and why it doesn't work, and also what startups should do to create a future that might work instead.
I sat down (online) to chat with Isabelle Roughol to talk about diversity in the media and the challenges people face creating their own media companies.
Unit economics and unit analytics is an incredibly powerful editorial tool, if you define it right.
The trends around robot journalism are growing, so what are the major elements to consider?
We see a growing trend around news fatigue and news avoidance. So to learn more about it, I tried it for a month.
What if we approach election coverage from a completely different perspective?
Netflix created an interactive episode of Black Mirror called Bandersnatch, but is that the future of interactive TV?
The simplest way for publishers to increase value and lower cost is to focus on producing evergreen content
What's the trend for podcasting? Why don't publishers innovate? And What's the problem with comparing print to digital?
Publishers are increasingly focusing on ecommerce and affiliate advertising as a revenue source, but what are the key things to consider before doing that?
How advertising is moving away from the media, and what we can learn about the fine Facebook received from the UK
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé