In this 4th episode of the Baekdal Plus podcast, we are going to talk about two things.
First, we will talk about how the future of advertising is moving towards non-media channels, and what that means for publishers. And as part of this, we will explore the three different ad models that publishers need to focus on to be able to stand out from all those other channels that just offer exposure at scale..
Secondly, we will take a look at the recent ruling from the UK's Information Commissioner's Office, who recently fined Facebook £500,000 for violating people's privacy concerning the Cambridge Analytica scandal.
However, my focus is not on either Facebook or Cambridge Analytica, but instead on the much more interesting part of how ICO (in through that also the EU) is looking at privacy and data.
There are a lot of things we can learn from it, especially if you are a publisher and you want to understand how the EU will interpret disputes in relation to GDPR and ePrivacy in the future.
I sat down (online) to chat with Isabelle Roughol to talk about diversity in the media and the challenges people face creating their own media companies.
Unit economics and unit analytics is an incredibly powerful editorial tool, if you define it right.
The trends around robot journalism are growing, so what are the major elements to consider?
We see a growing trend around news fatigue and news avoidance. So to learn more about it, I tried it for a month.
What if we approach election coverage from a completely different perspective?
Netflix created an interactive episode of Black Mirror called Bandersnatch, but is that the future of interactive TV?
The simplest way for publishers to increase value and lower cost is to focus on producing evergreen content
What's the trend for podcasting? Why don't publishers innovate? And What's the problem with comparing print to digital?
Publishers are increasingly focusing on ecommerce and affiliate advertising as a revenue source, but what are the key things to consider before doing that?
Let's talk about why media startup almost always fail to make an impact.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé