Baekdal is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
Baekdal is offered at three tiers. Baekdal/Basic, a free newsletter about media news and trends. Baekdal/Plus, a weekly newsletter for journalists, editors, and audience development managers. And finally, Baekdal/Executive, our full in-depth media reports helping editors-in-chief and executives define their publications better.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé