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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

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—   Latest Plus Reports   —

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strategy:
Advertising in a non-personally targeted world

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trends:
Publishers, you need to think like fashion companies

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podcast:
Episode 13: Let's talk about unit economics

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strategy:
Launching a new magazine? What even is a magazine?

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monetization:
Premium Podcast Monetization Strategies Explained

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strategy:
Why do publishers do better in some countries?

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monetization:
The difference between advertising and charity ... and supporting the news

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strategy:
Why people only subscribe to one newspaper

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strategy:
What the Heck is On-Demand News?

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trends:
What really happened to publishers when Google entered the market?

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strategy:
The Inside Look at Zetland's Shift to Audio

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trends:
The trend around creating a news oasis

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trends:
How audio is becoming the third great format for publishers

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strategy:
The problem with in-market vs out-of-market for publishers

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strategy:
The future trends that define Disney+

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

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podcast:
Episode 010: Covering the Elections From the Perspective of a Media Analyst

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analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

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strategy:
The Challenge with Having Multiple Publishing Markets for the Same Publication

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podcast:
Episode 009: The Future of Interactive TV ... and more

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strategy:
Redefining Relevance: The Circles of Media

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trends:
The Media Trends to Care about in 2019-2024

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monetization:
A look at The Correspondent's Crowdfunding Campaign

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podcast:
Episode 008: The Importance of Evergreen Content

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trends:
The Market for Reviews Has Changed Massively

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monetization:
The Path to Lifetime Value for Publishers

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trends:
Why Don't Print Readers Show Up In Digital?

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analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

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monetization:
Publishers, Ecommerce and Affiliate Revenue: the Guide

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trends:
Live TV Piracy: Cable TV's 'Music' Moment

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strategy:
Future of Media: From Generalist to Focused

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strategy:
How to Save Local Newspapers? Get Rid of the Newspapers

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strategy:
Content as a Service: What if Writing Articles Isn't the Best Model?

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analytics:
How Small Publishers Should Think About Advanced Analytics

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strategy:
Completely Rethinking the Advertising Model for the Post GDPR World

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strategy:
The Future of Curation: The Wedding Planner for Publishers

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analytics:
How Do You Identify Real People?

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strategy:
How Publishers Can Focus on Young People

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strategy:
Putting GDPR into Action for Publishers

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strategy:
Publishers Need to Rethink How They Define Trust

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monetization:
Metered, Hybrid, Closed, Donated? What Paywall Works the Best?

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analytics:
A Deep Dive into the Future of Subscriber Analytics

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monetization:
A Guide to Pricing Strategies for a Sport Site

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trends:
Redefining how we Talk About and Categorize the Media

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monetization:
The Digital Publishers' Guide to Growth

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trends:
The Media Trends to Care about in 2018-2023

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strategy:
A Guide to Journalists Thinking about Starting an Individual Media Company

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monetization:
The Problem with Digital Economics is that the Potential is Different

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trends:
The Trend of Voice as the New UI for Publishers

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analytics:
Publishers, You Need 'What Should Happen Next?' Analytics

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trends:
Will AIs Replace the Media?

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analytics:
How Editorial Analytics can Help you Define your Editorial Strategy

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trends:
The Trend of One: Can We Ever Do Personalization?

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strategy:
How Publishers can get Started with AI

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strategy:
Yes, We can fix the distribution problem

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strategy:
Making Journalists and Editors Relevant to a Digital Audience

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strategy:
Rethinking The Digital Future of Magazines: A Case study

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analytics:
The Analytic Connections That Define Intent

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monetization:
What is the Best Monetization / Subscription Model?

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trends:
Understanding the Complex Macro Trends That Define the Media

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trends:
The Future for Publishers in an Automated World of Machine Learning

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trends:
No Publishers, You Don't Own Advertising

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monetization:
Publishers and Micropayments. We Completely Miss the Point

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strategy:
We Need to Drastically Rethink The News Startups

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trends:
The Trend of Creating High-Value Snackable Content

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strategy:
How Would I Create a Newspaper from Scratch, as a Media Analyst?

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strategy:
BuzzFeed Tasty is Fascinating

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strategy:
How Big Publishers Can Embrace Individual Media

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trends:
2016 Was a Great Year. 2017 Looks to be Even Better

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analytics:
How Do You Define Reader Loyalty?

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trends:
Let's Talk About Innovation for Publishers

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analytics:
Understanding Your Audience: Visualizing Highly Advanced Analytics

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strategy:
Surviving in a Post-Truth, Post-Data, Post-Reason World

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analytics:
A Hard Look at YouTube Views vs TV Ratings

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strategy:
Publishers and Conversions. It's Why We Do Journalism

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analytics:
More Facebook Data. How Does US, UK and Nordic Publishers Perform?

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strategy:
Can We Fix The Comments?

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strategy:
Updating the Social Media Plan for the Age of 24 Hours

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strategy:
How Publishers Can Beat Facebook and Google ... or Join Them

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trends:
Brands and Publishers: The Trend of Sponsored Content

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strategy:
Publishers and Their Future Video Strategies: It's Complicated

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strategy:
Should Publishers Use Medium?

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trends:
Traditional Media Needs Influence-based Advertising to Succeed

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monetization:
Monetizing News: Where is the Money?

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analytics:
Why Digital Analytics Have Become so Complex

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strategy:
Completely Redefining the Purpose of Local News

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trends:
Creating the Future of LIVE Video

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strategy:
My Advice to Boston Globe. You Need More Than Reinvention

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trends:
Future of AI/Chat: It's Time To Step Up The Game

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trends:
The Future of VR and 360 Video

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analytics:
Measuring Impact Is Critical For Niche Verticals

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strategy:
Publishers and The Snacking Economy

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strategy:
Do You Need Real Loyalty as a Publisher?

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strategy:
Publishing in a Digital Native World

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trends:
2016 for Brands, Magazines and News: What to Act On

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analytics:
Tracking The Value Accurately Across Social Channels

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trends:
The Uncertain Future of Advertising

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trends:
The Three Probable Future Paths of News

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strategy:
YouTube Creators, It's Time to Diversify

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analytics:
From Data to Love. How to Change Your View on Data

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strategy:
Bringing Back the News: Confidence and Relevance

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monetization:
A Smarter And Better Way To Think About Native Advertising

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analytics:
High-Level KPIs for Publishers

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strategy:
Personalization in the Media Industry

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strategy:
Drop The Content Strategy, Create A Care Strategy Instead

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trends:
Future of Books Is Not As Interesting As The Future Of Storytelling

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monetization:
Ad-Blockers Are A Distraction From The Larger Issue

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trends:
Brands, Mobile, and The Customer Who Isn't Behaving The Way We Like

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analytics:
Revisiting Read-Rates And Other Content Focused Analytics

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monetization:
In-Depth Analysis Of The All-Access Model For News

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trends:
The Five Behaviors That Define The News Business

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analytics:
Introduction To The Future of Learning Analytics

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analytics:
Human Analytics, Please! When A View Is Not A View

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monetization:
The Platforms for Tidal, Spotify, Netflix, News and Magazines

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trends:
The Demise of Old TV

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trends:
The Future for Wearables of News

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strategy:
Why Print Rarely Translates to Digital

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strategy:
Is It Time to Rethink Social?

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strategy:
Tapping Into The Network Effect