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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

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—   Latest Plus Reports   —

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podcast:
Episode 008: The Importance of Evergreen Content

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trends:
The Market for Reviews Has Changed Massively

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monetization:
The Path to Lifetime Value for Publishers

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trends:
Why Don't Print Readers Show Up In Digital?

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analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

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monetization:
Publishers, Ecommerce and Affiliate Revenue: the Guide

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trends:
Live TV Piracy: Cable TV's 'Music' Moment

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strategy:
Future of Media: From Generalist to Focused

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strategy:
How to Save Local Newspapers? Get Rid of the Newspapers

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strategy:
Content as a Service: What if Writing Articles Isn't the Best Model?

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analytics:
How Small Publishers Should Think About Advanced Analytics

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strategy:
Completely Rethinking the Advertising Model for the Post GDPR World