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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

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—   Latest Plus Reports   —

plus

newsletter:
The future outlook of the brand+publisher market

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trends:
The trend and future outlook for "brand+publisher", and how to make that work

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monetization:
Guide to magazines doing advertising behind a paywall

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trends:
How scared should we be of AIs taking our jobs?

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strategy:
A guide to using AI for publishers

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trends:
What is the role of print in 2023?

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strategy:
How to fix people's perception that climate news is not useful?

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trends:
Advertising ... 10 years from now

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monetization:
How to design a cheaper news product?

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trends:
Advertising will always be a struggle unless we think like brands

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strategy:
A conversion that (never) ends. Mapping publisher funnels

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strategy:
Addressing news avoidance will help every other element of publishing

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thoughts:
Why publishers who try to innovate always end up doing the same as always

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strategy:
Managing churn from start to finish

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monetization:
In-depth media analysis: What should we do with media bundles?

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trends:
The trends currently favor media innovation

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monetization:
Don't sell magazines. Sell what is in them

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strategy:
What to consider before switching from subscriptions to memberships

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trends:
An ode to journalism (and why I'm frustrated when we are not doing it)

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strategy:
We need to innovate our formats

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strategy:
What if a newspaper was something completely different?

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trends:
How to publish news for young people (advisory analysis)

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analytics:
Creating a propensity model for publishers

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strategy:
Helping publishers innovate: There is no moon

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trends:
What we (the press) need to change before the next pandemic

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strategy:
Most publishers get personalization wrong. So what is it?

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monetization:
Why advertising and subscriptions are so hard to mix, but not impossible

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strategy:
How publishers can get better at the "welcome experience"

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strategy:
Known to work: What makes news relevant, interesting, and useful?

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strategy:
What creates a successful outcome for publishers?

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trends:
Wars and advertising don't mix... but we also make it harder for ourselves

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strategy:
What is the publishing algorithm?

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trends:
Transactional vs community-based vs societal publishing

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strategy:
Known to work: What paywall models work, and for what?

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trends:
What are the trends that publishers should focus on in 2022?

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strategy:
Niches are the future of media, but a niche may not be what you think it is

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strategy:
Analysis: Let's fix the problem around trust in the media

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thoughts:
A guide to using editorial analytics to define your newsroom

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strategy:
Known to work: Designing the paywall and journalistic focus

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strategy:
Reality check: What is it really like for independent publishers?

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strategy:
Publishers need to get news off Facebook

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trends:
9/11 was the first large-scale online news event, and it showed us the trends that we see today

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monetization:
How much should a newspaper or magazine cost? It's not the price that defines it

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strategy:
The future of journalism: How three different types of stories require a massively different focus

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trends:
Climate change is a news story that requires a very different type of journalism

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strategy:
What if a news app helped you understand your news reading better?

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trends:
Health publishing is about to change in a very dramatic way. Here is how

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trends:
The lies we (publishers) tell ourselves about the tech companies

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strategy:
What if virtual events were not an event?

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strategy:
How do we define the value of journalism in the future?

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strategy:
The future of advertising for publishers is first-party data

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thoughts:
Let's talk about Google's 'cookie-less' future and why it's bad

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strategy:
A publishers' guide to listening to your audience

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analytics:
How can publishers measure trust and other editorial metrics?

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monetization:
A guide to 'delayed subscription' models

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monetization:
Paid-for strategies: Defining what people pay for

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strategy:
The six sources of COVID-19 misinformation

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strategy:
What is stopping women from leading the way to the future of independent media?

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monetization:
Why do Norwegian newspapers perform so much better than the industry average?

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trends:
Let's talk about publishers and (virtual) events in 2021 and forward

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analytics:
A guide to analytics for independent journalists

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strategy:
COVID, elections, and the problem with an adversarial press

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strategy:
What tactics should independent journalists know before starting something new?

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strategy:
What business model should independent journalists and creators use?

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strategy:
How we are using polls the wrong way

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trends:
A story about responsibility and privacy (for publishers)

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trends:
2021 and forward: What is the future of events for publishers?

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trends:
How publishers could organize working from home after COVID-19

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strategy:
Defining journalistic objectivity: Being biased towards the facts

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strategy:
So you want to start a new magazine? Good idea!

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trends:
Navigating a winner-take-all media market

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monetization:
What will happen to publishers after COVID-19?

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monetization:
Why is it important that we do not give news away for free during a crisis?

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strategy:
How important is audience engagement for publishers?

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trends:
For publishers, the key to personalization isn't to filter

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analytics:
Why producing less news leads to a boost in subscriptions

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trends:
The scam that is ad profiling and targeting

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trends:
A guide for how to do entrepreneurial journalism

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strategy:
The big macro changes that define 2020 and beyond (for publishers)

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strategy:
A guide for how publishers can truly build trusted journalism

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strategy:
Advertising in a non-personally targeted world

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trends:
Publishers, you need to think like fashion companies

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podcast:
Episode 13: Let's talk about unit economics

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strategy:
Launching a new magazine? What even is a magazine?

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monetization:
Premium Podcast Monetization Strategies Explained

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strategy:
Why do publishers do better in some countries?

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monetization:
The difference between advertising and charity ... and supporting the news

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strategy:
Why people only subscribe to one newspaper

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strategy:
What the Heck is On-Demand News?

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trends:
What really happened to publishers when Google entered the market?

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strategy:
The Inside Look at Zetland's Shift to Audio

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trends:
The trend around creating a news oasis

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trends:
How audio is becoming the third great format for publishers

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strategy:
The problem with in-market vs out-of-market for publishers

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strategy:
The future trends that define Disney+

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

plus

podcast:
Episode 010: Covering the Elections From the Perspective of a Media Analyst

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analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

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strategy:
The Challenge with Having Multiple Publishing Markets for the Same Publication

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podcast:
Episode 009: The Future of Interactive TV ... and more

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strategy:
Redefining Relevance: The Circles of Media

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trends:
The Media Trends to Care about in 2019-2024

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monetization:
A look at The Correspondent's Crowdfunding Campaign

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podcast:
Episode 008: The Importance of Evergreen Content

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trends:
The Market for Reviews Has Changed Massively

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monetization:
The Path to Lifetime Value for Publishers

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trends:
Why Don't Print Readers Show Up In Digital?

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analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

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monetization:
Publishers, Ecommerce and Affiliate Revenue: the Guide

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trends:
Live TV Piracy: Cable TV's 'Music' Moment

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strategy:
Future of Media: From Generalist to Focused

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strategy:
How to Save Local Newspapers? Get Rid of the Newspapers

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strategy:
Content as a Service: What if Writing Articles Isn't the Best Model?

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analytics:
How Small Publishers Should Think About Advanced Analytics

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strategy:
Completely Rethinking the Advertising Model for the Post GDPR World

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strategy:
The Future of Curation: The Wedding Planner for Publishers

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analytics:
How Do You Identify Real People?

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strategy:
How Publishers Can Focus on Young People

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strategy:
Putting GDPR into Action for Publishers

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strategy:
Publishers Need to Rethink How They Define Trust

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monetization:
Metered, Hybrid, Closed, Donated? What Paywall Works the Best?

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analytics:
A Deep Dive into the Future of Subscriber Analytics

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monetization:
A Guide to Pricing Strategies for a Sport Site

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trends:
Redefining how we Talk About and Categorize the Media

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monetization:
The Digital Publishers' Guide to Growth

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trends:
The Media Trends to Care about in 2018-2023

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strategy:
A Guide to Journalists Thinking about Starting an Individual Media Company

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monetization:
The Problem with Digital Economics is that the Potential is Different

plus

trends:
The Trend of Voice as the New UI for Publishers

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analytics:
Publishers, You Need 'What Should Happen Next?' Analytics

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trends:
Will AIs Replace the Media?

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analytics:
How Editorial Analytics can Help you Define your Editorial Strategy

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trends:
The Trend of One: Can We Ever Do Personalization?

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strategy:
How Publishers can get Started with AI

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strategy:
Yes, We can fix the distribution problem

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strategy:
Making Journalists and Editors Relevant to a Digital Audience

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strategy:
Rethinking The Digital Future of Magazines: A Case study

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analytics:
The Analytic Connections That Define Intent

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monetization:
What is the Best Monetization / Subscription Model?

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trends:
Understanding the Complex Macro Trends That Define the Media

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trends:
The Future for Publishers in an Automated World of Machine Learning

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trends:
No Publishers, You Don't Own Advertising

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monetization:
Publishers and Micropayments. We Completely Miss the Point

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strategy:
We Need to Drastically Rethink The News Startups

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trends:
The Trend of Creating High-Value Snackable Content

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strategy:
How Would I Create a Newspaper from Scratch, as a Media Analyst?

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strategy:
BuzzFeed Tasty is Fascinating

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strategy:
How Big Publishers Can Embrace Individual Media

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trends:
2016 Was a Great Year. 2017 Looks to be Even Better

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analytics:
How Do You Define Reader Loyalty?

plus

trends:
Let's Talk About Innovation for Publishers

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analytics:
Understanding Your Audience: Visualizing Highly Advanced Analytics

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strategy:
Surviving in a Post-Truth, Post-Data, Post-Reason World

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analytics:
A Hard Look at YouTube Views vs TV Ratings

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strategy:
Publishers and Conversions. It's Why We Do Journalism

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analytics:
More Facebook Data. How Does US, UK and Nordic Publishers Perform?

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strategy:
Can We Fix The Comments?

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strategy:
Updating the Social Media Plan for the Age of 24 Hours

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strategy:
How Publishers Can Beat Facebook and Google ... or Join Them

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trends:
Brands and Publishers: The Trend of Sponsored Content

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strategy:
Publishers and Their Future Video Strategies: It's Complicated

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strategy:
Should Publishers Use Medium?

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trends:
Traditional Media Needs Influence-based Advertising to Succeed

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monetization:
Monetizing News: Where is the Money?

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analytics:
Why Digital Analytics Have Become so Complex

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strategy:
Completely Redefining the Purpose of Local News

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trends:
Creating the Future of LIVE Video

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strategy:
My Advice to Boston Globe. You Need More Than Reinvention

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trends:
Future of AI/Chat: It's Time To Step Up The Game

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trends:
The Future of VR and 360 Video

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analytics:
Measuring Impact Is Critical For Niche Verticals

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strategy:
Publishers and The Snacking Economy

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strategy:
Do You Need Real Loyalty as a Publisher?

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strategy:
Publishing in a Digital Native World

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trends:
2016 for Brands, Magazines and News: What to Act On

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analytics:
Tracking The Value Accurately Across Social Channels

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trends:
The Uncertain Future of Advertising

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trends:
The Three Probable Future Paths of News

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strategy:
YouTube Creators, It's Time to Diversify

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analytics:
From Data to Love. How to Change Your View on Data

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strategy:
Bringing Back the News: Confidence and Relevance

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monetization:
A Smarter And Better Way To Think About Native Advertising

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analytics:
High-Level KPIs for Publishers

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strategy:
Personalization in the Media Industry

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strategy:
Drop The Content Strategy, Create A Care Strategy Instead

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trends:
Future of Books Is Not As Interesting As The Future Of Storytelling

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monetization:
Ad-Blockers Are A Distraction From The Larger Issue

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trends:
Brands, Mobile, and The Customer Who Isn't Behaving The Way We Like

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analytics:
Revisiting Read-Rates And Other Content Focused Analytics

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monetization:
In-Depth Analysis Of The All-Access Model For News

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trends:
The Five Behaviors That Define The News Business

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analytics:
Introduction To The Future of Learning Analytics

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analytics:
Human Analytics, Please! When A View Is Not A View

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monetization:
The Platforms for Tidal, Spotify, Netflix, News and Magazines

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trends:
The Demise of Old TV

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trends:
The Future for Wearables of News

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strategy:
Why Print Rarely Translates to Digital

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strategy:
Is It Time to Rethink Social?

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strategy:
Tapping Into The Network Effect

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strategy:
The First Steps Towards Audience Development

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trends:
The Advertising Wake Up Call

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trends:
Four Big Trends to Reach 'New Normal' in 2015

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monetization:
The Many Business Models of News

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analytics:
The Usefulness of Real-time Analytics

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strategy:
From Strategy to Implementation: Your Next Marketing Plan

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strategy:
How Social Media is Making itself Irrelevant

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analytics:
Valuing Traffic Beyond Attention Minutes

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strategy:
Things to Remember When Building Premium Content Services

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monetization:
The Economics of Individual Media

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trends:
The Amazing Future of Individual Media

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strategy:
Taking the Web Beyond (just) Marketing

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strategy:
Native Advertising Needs to Shift to Purposeful Content

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analytics:
Building Customer Momentum and Lifetime Value

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analytics:
Future of Analytics and the Behavior of Web Shoppers

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trends:
The Next Step For Newspapers

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trends:
Rethinking Advertising in the Connected World

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strategy:
What if Quality Journalism Isn't?

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analytics:
The KPI Frameworks for Brands and Media

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strategy:
End to End Marketing Management and Planning

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strategy:
The Fascinating and Complex World of Online Grocery Shopping

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analytics:
The Mystery of Our Social Traffic

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strategy:
Tapping into the Younger Demographic

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trends:
The Trends That Form Wearables

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analytics:
Valuing Your Traffic Beyond Views and Shares

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strategy:
The Visual Story Experience

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strategy:
Platforms, Services, Channels, Tools, or Things?

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trends:
Trend Patterns from Music to News

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trends:
Brand Comparison Study: What's Really Happening on Facebook?

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trends:
2014, The Next Step for Newspapers

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monetization:
Native Advertising in 2014

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strategy:
The Amazing Shift From Scarcity

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strategy:
Omni-Channel Can Be Useful, But Nobody Gets It

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strategy:
Trust is Not Just Something You Earn

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strategy:
Flipboard, Advertising, and the Direct Connection

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strategy:
Tablets and Smartphones: Forget About Age and Time

plus

analytics:
How to Really do Analytics For Web Shops

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strategy:
Social Media Strategies in 2014

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strategy:
Create Intelligent Digital Workflows, Not Responsive Monotony

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trends:
The Future of Packaged News

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monetization:
Rethink Your Ecommerce Strategy

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trends:
The Future of Customer Attribution Models

plus

trends:
News as Data and the Future of Newspapers

plus

strategy:
Fixing the Ebook Industry: The HTML5 Reader

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thoughts:
Should You Be in Control of Your Social Streams?

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strategy:
How To Determine Your Best Marketing Channels

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trends:
Understanding Change And Predicting Trends

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monetization:
The Future of Digital Payments

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trends:
Understanding The Importance of the Trend of Convenience

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analytics:
Measuring Results: Don't be Fooled By Math