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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

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—   Latest Plus Reports   —

plus

strategy:
The Audience Relevance Model - Complete overview and guide

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newsletter:
The future outlook of the brand+publisher market

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trends:
The trend and future outlook for "brand+publisher", and how to make that work

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monetization:
Guide to magazines doing advertising behind a paywall

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trends:
How scared should we be of AIs taking our jobs?

plus

strategy:
A guide to using AI for publishers

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trends:
What is the role of print in 2023?

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strategy:
How to fix people's perception that climate news is not useful?

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trends:
Advertising ... 10 years from now

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monetization:
How to design a cheaper news product?

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trends:
Advertising will always be a struggle unless we think like brands

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strategy:
A conversion that (never) ends. Mapping publisher funnels

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strategy:
Addressing news avoidance will help every other element of publishing

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thoughts:
Why publishers who try to innovate always end up doing the same as always

plus

strategy:
Managing churn from start to finish

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monetization:
In-depth media analysis: What should we do with media bundles?

plus

trends:
The trends currently favor media innovation

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monetization:
Don't sell magazines. Sell what is in them

plus

strategy:
What to consider before switching from subscriptions to memberships

plus

trends:
An ode to journalism (and why I'm frustrated when we are not doing it)

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strategy:
We need to innovate our formats

plus

strategy:
What if a newspaper was something completely different?

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trends:
How to publish news for young people (advisory analysis)

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analytics:
Creating a propensity model for publishers

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strategy:
Helping publishers innovate: There is no moon

plus

trends:
What we (the press) need to change before the next pandemic

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strategy:
Most publishers get personalization wrong. So what is it?

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monetization:
Why advertising and subscriptions are so hard to mix, but not impossible

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strategy:
How publishers can get better at the "welcome experience"

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strategy:
Known to work: What makes news relevant, interesting, and useful?

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strategy:
What creates a successful outcome for publishers?

plus

trends:
Wars and advertising don't mix... but we also make it harder for ourselves

plus

strategy:
What is the publishing algorithm?

plus

trends:
Transactional vs community-based vs societal publishing

plus

strategy:
Known to work: What paywall models work, and for what?

plus

trends:
What are the trends that publishers should focus on in 2022?

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strategy:
Niches are the future of media, but a niche may not be what you think it is

plus

strategy:
Analysis: Let's fix the problem around trust in the media

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thoughts:
A guide to using editorial analytics to define your newsroom

plus

strategy:
Known to work: Designing the paywall and journalistic focus

plus

strategy:
Reality check: What is it really like for independent publishers?

plus

strategy:
Publishers need to get news off Facebook

plus

trends:
9/11 was the first large-scale online news event, and it showed us the trends that we see today

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monetization:
How much should a newspaper or magazine cost? It's not the price that defines it

plus

strategy:
The future of journalism: How three different types of stories require a massively different focus

plus

trends:
Climate change is a news story that requires a very different type of journalism

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strategy:
What if a news app helped you understand your news reading better?

plus

trends:
Health publishing is about to change in a very dramatic way. Here is how

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trends:
The lies we (publishers) tell ourselves about the tech companies

plus

strategy:
What if virtual events were not an event?

plus

strategy:
How do we define the value of journalism in the future?

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strategy:
The future of advertising for publishers is first-party data

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thoughts:
Let's talk about Google's 'cookie-less' future and why it's bad

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strategy:
A publishers' guide to listening to your audience

plus

analytics:
How can publishers measure trust and other editorial metrics?

plus

monetization:
A guide to 'delayed subscription' models

plus

monetization:
Paid-for strategies: Defining what people pay for

plus

strategy:
The six sources of COVID-19 misinformation

plus

strategy:
What is stopping women from leading the way to the future of independent media?

plus

monetization:
Why do Norwegian newspapers perform so much better than the industry average?

plus

trends:
Let's talk about publishers and (virtual) events in 2021 and forward

plus

analytics:
A guide to analytics for independent journalists

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strategy:
COVID, elections, and the problem with an adversarial press

plus

strategy:
What tactics should independent journalists know before starting something new?

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strategy:
What business model should independent journalists and creators use?

plus

strategy:
How we are using polls the wrong way

plus

trends:
A story about responsibility and privacy (for publishers)

plus

trends:
2021 and forward: What is the future of events for publishers?

plus

trends:
How publishers could organize working from home after COVID-19

plus

strategy:
Defining journalistic objectivity: Being biased towards the facts

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strategy:
So you want to start a new magazine? Good idea!

plus

trends:
Navigating a winner-take-all media market

plus

monetization:
What will happen to publishers after COVID-19?

plus

monetization:
Why is it important that we do not give news away for free during a crisis?

plus

strategy:
How important is audience engagement for publishers?

plus

trends:
For publishers, the key to personalization isn't to filter

plus

analytics:
Why producing less news leads to a boost in subscriptions

plus

trends:
The scam that is ad profiling and targeting

plus

trends:
A guide for how to do entrepreneurial journalism

plus

strategy:
The big macro changes that define 2020 and beyond (for publishers)

plus

strategy:
A guide for how publishers can truly build trusted journalism

plus

strategy:
Advertising in a non-personally targeted world

plus

trends:
Publishers, you need to think like fashion companies

plus

podcast:
Episode 13: Let's talk about unit economics

plus

strategy:
Launching a new magazine? What even is a magazine?

plus

monetization:
Premium Podcast Monetization Strategies Explained

plus

strategy:
Why do publishers do better in some countries?

plus

monetization:
The difference between advertising and charity ... and supporting the news

plus

strategy:
Why people only subscribe to one newspaper

plus

strategy:
What the Heck is On-Demand News?

plus

trends:
What really happened to publishers when Google entered the market?

plus

strategy:
The Inside Look at Zetland's Shift to Audio

plus

trends:
The trend around creating a news oasis

plus

trends:
How audio is becoming the third great format for publishers

plus

strategy:
The problem with in-market vs out-of-market for publishers

plus

strategy:
The future trends that define Disney+

plus

analytics:
Machine Learning is like black-magic for publishers

plus

analytics:
Dwell time, watch time, and the new world of audience analytics

plus

podcast:
Episode 010: Covering the Elections From the Perspective of a Media Analyst

plus

analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

plus

strategy:
The Challenge with Having Multiple Publishing Markets for the Same Publication

plus

podcast:
Episode 009: The Future of Interactive TV ... and more

plus

strategy:
Redefining Relevance: The Circles of Media

plus

trends:
The Media Trends to Care about in 2019-2024

plus

monetization:
A look at The Correspondent's Crowdfunding Campaign

plus

podcast:
Episode 008: The Importance of Evergreen Content

plus

trends:
The Market for Reviews Has Changed Massively

plus

monetization:
The Path to Lifetime Value for Publishers

plus

trends:
Why Don't Print Readers Show Up In Digital?

plus

analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

plus

monetization:
Publishers, Ecommerce and Affiliate Revenue: the Guide

plus

trends:
Live TV Piracy: Cable TV's 'Music' Moment

plus

strategy:
Future of Media: From Generalist to Focused

plus

strategy:
How to Save Local Newspapers? Get Rid of the Newspapers

plus

strategy:
Content as a Service: What if Writing Articles Isn't the Best Model?

plus

analytics:
How Small Publishers Should Think About Advanced Analytics

plus

strategy:
Completely Rethinking the Advertising Model for the Post GDPR World

plus

strategy:
The Future of Curation: The Wedding Planner for Publishers

plus

analytics:
How Do You Identify Real People?

plus

strategy:
How Publishers Can Focus on Young People

plus

strategy:
Putting GDPR into Action for Publishers

plus

strategy:
Publishers Need to Rethink How They Define Trust

plus

monetization:
Metered, Hybrid, Closed, Donated? What Paywall Works the Best?

plus

analytics:
A Deep Dive into the Future of Subscriber Analytics

plus

monetization:
A Guide to Pricing Strategies for a Sport Site

plus

trends:
Redefining how we Talk About and Categorize the Media

plus

monetization:
The Digital Publishers' Guide to Growth

plus

trends:
The Media Trends to Care about in 2018-2023

plus

strategy:
A Guide to Journalists Thinking about Starting an Individual Media Company

plus

monetization:
The Problem with Digital Economics is that the Potential is Different

plus

trends:
The Trend of Voice as the New UI for Publishers

plus

analytics:
Publishers, You Need 'What Should Happen Next?' Analytics

plus

trends:
Will AIs Replace the Media?

plus

analytics:
How Editorial Analytics can Help you Define your Editorial Strategy

plus

trends:
The Trend of One: Can We Ever Do Personalization?

plus

strategy:
How Publishers can get Started with AI

plus

strategy:
Yes, We can fix the distribution problem

plus

strategy:
Making Journalists and Editors Relevant to a Digital Audience

plus

strategy:
Rethinking The Digital Future of Magazines: A Case study

plus

analytics:
The Analytic Connections That Define Intent

plus

monetization:
What is the Best Monetization / Subscription Model?

plus

trends:
Understanding the Complex Macro Trends That Define the Media

plus

trends:
The Future for Publishers in an Automated World of Machine Learning

plus

trends:
No Publishers, You Don't Own Advertising

plus

monetization:
Publishers and Micropayments. We Completely Miss the Point

plus

strategy:
We Need to Drastically Rethink The News Startups

plus

trends:
The Trend of Creating High-Value Snackable Content

plus

strategy:
How Would I Create a Newspaper from Scratch, as a Media Analyst?

plus

strategy:
BuzzFeed Tasty is Fascinating

plus

strategy:
How Big Publishers Can Embrace Individual Media

plus

trends:
2016 Was a Great Year. 2017 Looks to be Even Better

plus

analytics:
How Do You Define Reader Loyalty?

plus

trends:
Let's Talk About Innovation for Publishers

plus

analytics:
Understanding Your Audience: Visualizing Highly Advanced Analytics

plus

strategy:
Surviving in a Post-Truth, Post-Data, Post-Reason World

plus

analytics:
A Hard Look at YouTube Views vs TV Ratings

plus

strategy:
Publishers and Conversions. It's Why We Do Journalism

plus

analytics:
More Facebook Data. How Does US, UK and Nordic Publishers Perform?

plus

strategy:
Can We Fix The Comments?

plus

strategy:
Updating the Social Media Plan for the Age of 24 Hours

plus

strategy:
How Publishers Can Beat Facebook and Google ... or Join Them

plus

trends:
Brands and Publishers: The Trend of Sponsored Content

plus

strategy:
Publishers and Their Future Video Strategies: It's Complicated

plus

strategy:
Should Publishers Use Medium?

plus

trends:
Traditional Media Needs Influence-based Advertising to Succeed

plus

monetization:
Monetizing News: Where is the Money?

plus

analytics:
Why Digital Analytics Have Become so Complex

plus

strategy:
Completely Redefining the Purpose of Local News

plus

trends:
Creating the Future of LIVE Video

plus

strategy:
My Advice to Boston Globe. You Need More Than Reinvention

plus

trends:
Future of AI/Chat: It's Time To Step Up The Game

plus

trends:
The Future of VR and 360 Video

plus

analytics:
Measuring Impact Is Critical For Niche Verticals

plus

strategy:
Publishers and The Snacking Economy

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strategy:
Do You Need Real Loyalty as a Publisher?

plus

strategy:
Publishing in a Digital Native World

plus

trends:
2016 for Brands, Magazines and News: What to Act On

plus

analytics:
Tracking The Value Accurately Across Social Channels

plus

trends:
The Uncertain Future of Advertising

plus

trends:
The Three Probable Future Paths of News

plus

strategy:
YouTube Creators, It's Time to Diversify

plus

analytics:
From Data to Love. How to Change Your View on Data

plus

strategy:
Bringing Back the News: Confidence and Relevance

plus

monetization:
A Smarter And Better Way To Think About Native Advertising

plus

analytics:
High-Level KPIs for Publishers

plus

strategy:
Personalization in the Media Industry

plus

strategy:
Drop The Content Strategy, Create A Care Strategy Instead

plus

trends:
Future of Books Is Not As Interesting As The Future Of Storytelling

plus

monetization:
Ad-Blockers Are A Distraction From The Larger Issue

plus

trends:
Brands, Mobile, and The Customer Who Isn't Behaving The Way We Like

plus

analytics:
Revisiting Read-Rates And Other Content Focused Analytics

plus

monetization:
In-Depth Analysis Of The All-Access Model For News

plus

trends:
The Five Behaviors That Define The News Business

plus

analytics:
Introduction To The Future of Learning Analytics

plus

analytics:
Human Analytics, Please! When A View Is Not A View

plus

monetization:
The Platforms for Tidal, Spotify, Netflix, News and Magazines

plus

trends:
The Demise of Old TV

plus

trends:
The Future for Wearables of News

plus

strategy:
Why Print Rarely Translates to Digital

plus

strategy:
Is It Time to Rethink Social?

plus

strategy:
Tapping Into The Network Effect

plus

strategy:
The First Steps Towards Audience Development

plus

trends:
The Advertising Wake Up Call

plus

trends:
Four Big Trends to Reach 'New Normal' in 2015

plus

monetization:
The Many Business Models of News

plus

analytics:
The Usefulness of Real-time Analytics

plus

strategy:
From Strategy to Implementation: Your Next Marketing Plan

plus

strategy:
How Social Media is Making itself Irrelevant

plus

analytics:
Valuing Traffic Beyond Attention Minutes

plus

strategy:
Things to Remember When Building Premium Content Services

plus

monetization:
The Economics of Individual Media

plus

trends:
The Amazing Future of Individual Media

plus

strategy:
Taking the Web Beyond (just) Marketing

plus

strategy:
Native Advertising Needs to Shift to Purposeful Content

plus

analytics:
Building Customer Momentum and Lifetime Value

plus

analytics:
Future of Analytics and the Behavior of Web Shoppers

plus

trends:
The Next Step For Newspapers

plus

trends:
Rethinking Advertising in the Connected World

plus

strategy:
What if Quality Journalism Isn't?

plus

analytics:
The KPI Frameworks for Brands and Media

plus

strategy:
End to End Marketing Management and Planning

plus

strategy:
The Fascinating and Complex World of Online Grocery Shopping

plus

analytics:
The Mystery of Our Social Traffic

plus

strategy:
Tapping into the Younger Demographic

plus

trends:
The Trends That Form Wearables

plus

analytics:
Valuing Your Traffic Beyond Views and Shares

plus

strategy:
The Visual Story Experience

plus

strategy:
Platforms, Services, Channels, Tools, or Things?

plus

trends:
Trend Patterns from Music to News

plus

trends:
Brand Comparison Study: What's Really Happening on Facebook?

plus

trends:
2014, The Next Step for Newspapers

plus

monetization:
Native Advertising in 2014

plus

strategy:
The Amazing Shift From Scarcity

plus

strategy:
Omni-Channel Can Be Useful, But Nobody Gets It

plus

strategy:
Trust is Not Just Something You Earn

plus

strategy:
Flipboard, Advertising, and the Direct Connection

plus

strategy:
Tablets and Smartphones: Forget About Age and Time

plus

analytics:
How to Really do Analytics For Web Shops

plus

strategy:
Social Media Strategies in 2014

plus

strategy:
Create Intelligent Digital Workflows, Not Responsive Monotony

plus

trends:
The Future of Packaged News

plus

monetization:
Rethink Your Ecommerce Strategy

plus

trends:
The Future of Customer Attribution Models

plus

trends:
News as Data and the Future of Newspapers

plus

strategy:
Fixing the Ebook Industry: The HTML5 Reader

plus

thoughts:
Should You Be in Control of Your Social Streams?

plus

strategy:
How To Determine Your Best Marketing Channels

plus

trends:
Understanding Change And Predicting Trends

plus

monetization:
The Future of Digital Payments

plus

trends:
Understanding The Importance of the Trend of Convenience